Primary Responsibilities主要職責
·????????Prepare the annual marketing plan and manual for the department andparticipates in setting up the marketing policies, procedures and objectives.
編制年度營銷計劃和手冊,并設(shè)立政策、程序和目標。
·????????Determines the marketing and sales strategies in all related areasrequired to meet the annual budgets of the hotel.
通過配合酒店的年度預算來決定市場銷售的策略。
·????????Set up pricing strategies in all areas, with regular reviews in keepingwith the hotel needs and market trends.
在滿足酒店的需要與符合市場的趨勢的情況下,制定價格策略,并定期進行評估。
·????????Follows the departmental results in all areas (accounts’ productivity,up-selling revenues, promotional tracking, etc.) and ensure corrective actionsare implemented as necessary.
跟蹤所有部門的報告,包括渠道收入,升級銷售收入, 促銷宣傳等,以確保完成必要的改進措施。
·????????Work closely with Revenue Manager and reservations managers to maximizesthe utilization of all automated sales and reservations systems involved withboth group and individual business.
與收益經(jīng)理和預訂部經(jīng)理緊密合作,以確保團隊與個人的自動銷售與預定系統(tǒng)的利用最大化。
·????????Supervises the existence of an efficient follow-up on all leads towardsbusiness materialization and long term customer relationship.
監(jiān)督與商務(wù)和長期客戶合作關(guān)系。
·????????Ensure permanent updated files are maintained for all corporate, groupand travel trade accounts with strong room/night potential.
為所有公司,團隊與旅游團的賬戶保持永久的文件更新以取得潛在的房間銷售。
·????????Keep GSOs updated on current information, promotions and pricing tofacilitate efficiency and realization of business objectives.
保持 GSOs 的信息,促銷與價格隨時更新,實現(xiàn)商業(yè)目標和效率的提高。
·????????Keeps close follow up on developments of the competitor hotels(occupancy, structural alterations, renovation, special campaigns, ratepromotions, marketing efforts, theme events etc.).
不斷跟蹤酒店競爭者的信息(入住率、結(jié)構(gòu)調(diào)整、創(chuàng)新、特別活動、價格推廣、市場活動和主題宴會等)。
·????????Ensure collaterals are kept updated, with fresh new ideas as necessary,ensuring sufficient stock are readily available for sales and promotionalactivities.
確保系統(tǒng)隨時更新,確保在銷售與促銷活動中酒店有足夠的房間庫存。
·????????Keep a close watch on group productivity/activities and follow-ups,ensuring minimal business loss, and higher conversion rate of all leads.
密切的關(guān)注團隊的生產(chǎn)力、活動和跟進,確保最小的商業(yè)損失,并提高所有潛在客戶的轉(zhuǎn)化率。
·????????Work with DOS and Sales Managers to set up the annual rates forlocal/international companies, both travel trade and commercial accounts,devising clear understanding of strategies in the rates negotiation process.
與銷售總監(jiān)和銷售經(jīng)理設(shè)定每年當?shù)鼗蛘邍H公司,旅游,商務(wù)客戶的價格,制定明確的談判策略。
·????????Make personal sales visitations to top key accounts at least twice ayear to broaden customer contact base.
每年最少2次對大客戶進行個人的銷售拜訪,以保證穩(wěn)固的聯(lián)系。
·????????Ensure updated customer profiles (FIDELIO) and database, capable ofidentifying sales calls report and activities.
確保更新客戶文檔 和數(shù)據(jù),能夠識別銷售拜訪報告和活動。
·????????Ensure fair account distribution amongst the sales talents who will beresponsible to manage (visit, handling complaints, update information andfollow up) their own account group.
分配好銷售人才管理他們自己的客戶信息包括拜訪,投訴,更新數(shù)據(jù)。
·????????Ensure an efficient two-way communication to keep customers updated onlatest development in the hotel and hotel management of all changes in thecustomer profile and market trends.
確保一個有效的雙向溝通,保持與客戶更新對酒店及旅館管理中客戶配置文件和市場趨勢的所有更改的最新發(fā)展
·????????Work with F&B and other departments to plan promotional campaignsfor rooms and banquets, ensuring information are distributed in a timely anddetailed manner to all concerned.
與餐飲部門和相關(guān)部門合作為酒店的房間、餐飲的推廣做計劃,確保信息及時和詳細的被關(guān)注。
·????????Feedback and work with the other department heads to ensure deliveryof?? quality services to customers’expectation and satisfaction.
為了保證達到客戶的期望與滿意度提供優(yōu)質(zhì)的服務(wù),要及時跟進反饋。
·????????Prepare relevant monthly reports for distribution to Admin. Office,Corporate Office.
準備每個月的相關(guān)報告并分發(fā)給管理辦公室,總公司。
·????????Provide on-going marketing and sales directions and training program fortalent development and business enhancement.
為公司的人才發(fā)展提供市場銷售的培訓和強化培訓。
·????????Plan and execute the advertising needs of the hotel, both local andinternational medias, in keeping with corporate standards and hotel image.
在保持酒店的標準下計劃和執(zhí)行本地與國際傳媒的媒體廣告。
·????????Ensure regular communications and free publicity is maintained with PRactivities and regular releases.
確保定期通信和免費宣傳進行維護的公關(guān)活動,并定期發(fā)布。
·????????Performs any other duties assigned by management.
執(zhí)行任務(wù)管理層交辦的其他工作。
Knowledge and Experience知識和經(jīng)驗
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·????????8 to 10 years' professional experience and perfect knowledge of salesprofessions
8至10年工作經(jīng)驗及優(yōu)秀銷售專業(yè)知識
·????????Must have previous team management experience
必須具備團隊管理經(jīng)驗
·????????Good knowledge of Revenue Management
良好的收益管理知識
·????????Computer literate in the Windows environment, PMS, Hotix, Tars online,with an aptitude for new technologies.
熟悉電腦操作,能夠操作專業(yè)軟件
·????????Fluent in the national language and business English (A 3rd languagewould be an advantage)
普通話和商務(wù)英語流利,會第三門語言優(yōu)先