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1.???????? Research the Hotel competition and independent operations of catering establishments, bars & restaurants and spas to understand the strengths, weaknesses opportunities and threats in the in the market and situate our products to have unique positions in the market to grow revenues and market share. 研究酒店的餐飲、水療中心和酒吧等場(chǎng)所的優(yōu)勢(shì)和弱勢(shì)，抓住競(jìng)爭(zhēng)市場(chǎng)中的機(jī)遇，避開(kāi)風(fēng)險(xiǎn)，將酒店的產(chǎn)品置于一個(gè)獨(dú)特的位置，從中增長(zhǎng)酒店收益。 2.???????? Along with the Hotel Operations team develop product strategies for the major revenue streams of the Hotel positioning each as independent business units although building on the synergies that can be developed in a Hotel environment, which covers Rooms, Food & Beverage, Catering and Spa. 與酒店運(yùn)營(yíng)團(tuán)隊(duì)一起協(xié)商制定收益策略，使酒店的客房、餐飲、會(huì)議和水療中心成為酒店的主要收益來(lái)源。 3.???????? The product strategies developed would include building on existing product lines but also new product ideas to drive revenue and market share. 產(chǎn)品開(kāi)發(fā)策略包括現(xiàn)有產(chǎn)品和新開(kāi)發(fā)產(chǎn)品，從而驅(qū)動(dòng)市場(chǎng)份額和收益。 4.???????? With the Director of Sales, Director of Events and Revenue Manager ensure to price the Hotel to maximize revenues and grow market share. 與各銷售總監(jiān)和收益總監(jiān)確保酒店價(jià)格利益的最大化和市場(chǎng)份額的最大化。? 5.???????? On an ongoing daily basis direct research into the pricing strategies of competitive hotels and independent operations of catering establishments, bars & restaurants and spas to ensure that our price positioning is appropriate to drive revenues and market share. 每天研究競(jìng)爭(zhēng)酒店的定價(jià)策略，使本酒店的客房、餐飲、水療中心等部門的定價(jià)處于合理化狀態(tài)，并且達(dá)到市場(chǎng)份額的最大化。 6.???????? Implement a complete effective pricing strategy within the hotel room product to ensure that revenues are maximized and pricing between different segments is appropriate. To optimize market share. 確保酒店有一個(gè)完整有效的定價(jià)策略，達(dá)到收入最大化以及各差價(jià)之間的合理化。優(yōu)化市場(chǎng)份額。 7.???????? Sales:銷售 a)???????? Direct all sales activities within the Hotel including room sales, events sales and reservations. 監(jiān)督和指導(dǎo)酒店所有的銷售活動(dòng)，包括客房預(yù)訂和會(huì)議場(chǎng)地的銷售。 b)??????? Direct the appropriate use of sales automation ensuring that the information technology deployed is protecting our intellectual capital and making an efficient sales operation. 監(jiān)督和指導(dǎo)自主化銷售，確保部署的信息成為有效的銷售操作。 c)???????? Develop effective sales management strategies for both existing and targeted accounts in conjunction with the Director of Sales, Director of Events and the GSOs in our feeder markets. 與各銷售總監(jiān)針對(duì)GSO市場(chǎng)的情況，制定有效的銷售策略和管理策略。 8.???????? Media Relations媒介 a)???????? Direct the media relations strategy to ensure the hotel and its operating departments obtain the largest editorial coverage within the competitive set. 監(jiān)管與媒介的關(guān)系，確保酒店和運(yùn)營(yíng)部門在媒介報(bào)道內(nèi)獲得一定的競(jìng)爭(zhēng)地位。 b)??????? Set media impression and media dollar budgets for the Hotel to achieve. 設(shè)置酒店在媒介中的印象，從而達(dá)到酒店的預(yù)計(jì)效果。 9.???????? Through effective media relationship building ensure the senior executives within the Hotel become known as the industry experts in their particular field and are on a first call basis with any media reporting on hotel topics. 通過(guò)與媒體的有效接觸，提高酒店管理層在業(yè)內(nèi)的知名度，使酒店成為有特色的酒店。 10.???? Brand Communications品牌效應(yīng) a)???????? Be the Langham Brand Steward within the Hotel ensuring that all adverting and graphic identity is in line with corporate guidelines. 確保酒店的所有圖標(biāo)和廣告符合朗廷集團(tuán)的品牌標(biāo)準(zhǔn)。 b)??????? Manage the Langham ?Brand-print within the organization ensuring the Hotel in all its departments is true to our brand position and building on the strengths of the brand-print. 確保酒店所有員工忠于集團(tuán)品牌。? c)???????? Direct the effective use of the hotels advertising budget to both build brand and sell tactical offers in all media including, print, outdoor, radio, TV and web and electronic based advertising. 利用有效的銷售戰(zhàn)略從而在媒介體現(xiàn)集團(tuán)品牌效應(yīng)。如：電視、廣播、網(wǎng)站、印刷品和戶外。 d)??????? Direct the publication of all hotel sales and marketing collateral ensuring it is true to brand and in line with corporate guidelines. 確保酒店對(duì)外推廣銷售產(chǎn)品的真實(shí)性，符合集團(tuán)的規(guī)定。 11.???? Customer Relationship Management (CRM)客戶關(guān)系 a)???????? Direct the CRM strategy of the hotel encompassing the building of our customer databases and effective communication to same. 監(jiān)督酒店CRM的戰(zhàn)略，確?？蛻魯?shù)據(jù)和建立的一致性。 b)??????? Direct and work with the relevant members of the hotel team with regards to the successful development, marketing and management of Langham Advantage (food and beverage recognition),Langham Privilege Club (accommodation guest recognition), Ouida ( bookers recognition and rewards) and Langham Press Club media recognition 監(jiān)督和管理團(tuán)隊(duì)協(xié)作，對(duì)重要客戶推廣朗廷集團(tuán)旗下的各項(xiàng)品牌產(chǎn)品。 c)???????? Attend assigned training sessions. 參加所有制定的培訓(xùn)課程。 12.???? Direct GDS marketing plan to build market share from these important distribution systems. 監(jiān)管GDS市場(chǎng)，制定針對(duì)性的銷售系統(tǒng)。 13.???? Direct and implement a comprehensive E-business strategy to deliver appropriate growth in revenues and market share delivered through brand.com and OTAs. 通過(guò)酒店官網(wǎng)和OTAs渠道，實(shí)現(xiàn)酒店收益的增長(zhǎng)和市場(chǎng)的細(xì)分化。 14.???? Direct and develop a comprehensive partner marketing program utilizing relationships with airlines, TMC?s, corporate accounts, credit card companies, major events and sponsorship opportunities both nationally and locally. 利用與航空公司、TMC公司、信用卡中心和各國(guó)各地的贊助活動(dòng)，全面推廣銷售計(jì)劃挖掘客戶。 15.???? Ensure that the hotel is appropriately displayed in all distribution systems at all times to build revenues and maximize market share. 隨時(shí)建立酒店分銷系統(tǒng)，是酒店市場(chǎng)份額最大化。 16.???? Direct the effective distribution of the hotel in international markets through the use of wholesale and retail relationships in both the traditional brochure market as well as the internet. 通過(guò)第三方銷售、宣傳冊(cè)和互聯(lián)網(wǎng)效應(yīng)，打開(kāi)酒店的銷售市場(chǎng)。 17.???? Prepare and implement the hotels sales and marketing plan including the development of the revenue budget for the hotel. 準(zhǔn)備和實(shí)施酒店的銷售計(jì)劃和收入預(yù)算。 18.???? Perform others duties assigned by the management. 履行管理層按安排的其他工作職責(zé)。