新媒體運(yùn)營(yíng)的核心工作是圍繞互聯(lián)網(wǎng)平臺(tái)進(jìn)行內(nèi)容生產(chǎn)、直播、用戶(hù)互動(dòng)及數(shù)據(jù)分析,以提升品牌影響力并實(shí)現(xiàn)營(yíng)銷(xiāo)轉(zhuǎn)化。
The core work of new media operation is toconduct content production, live broadcast, user interaction and data analysisaround the Internet platform to enhance brand influence and achieve marketingtransformation.
1.????負(fù)責(zé)撰寫(xiě)圖文、制作短視頻、針對(duì)酒店的(客房、餐飲、水療及溫泉)的產(chǎn)品進(jìn)行線(xiàn)上直播推廣;
Responsible for writing graphics and text, producingshort videos, and promoting online live broadcasts of hotel products (rooms, F&B,spa & hot spring);
2.????需結(jié)合熱點(diǎn)快速響應(yīng)(例如事件解讀、節(jié)日主題策劃、酒店特有的可持續(xù)發(fā)展及養(yǎng)修專(zhuān)題解說(shuō))等;
It is necessary to quickly respond to hot topics (suchas event interpretation, holiday theme planning, hotel specific sustainabledevelopment and maintenance special explanations);
3.????維護(hù)抖音、小紅書(shū)等直播平臺(tái)的帳號(hào)矩陣,根據(jù)平臺(tái)及產(chǎn)品的特性特定策略(如抖音注重“前3秒吸引力”,小紅書(shū)需深化內(nèi)容吸人眼球;
Maintain the account matrix of Tiktok, Red Book andother live broadcast platforms. According to the characteristics of theplatform and products, specific strategies (for example, Tiktok pays attentionto "attraction in the first three seconds", and Red Books needs todeepen its content to attract people's attention;
4.????通過(guò)評(píng)論回復(fù)、直播快速回復(fù)與互動(dòng)響應(yīng)和客戶(hù)建立用戶(hù)信任,策劃線(xiàn)上活動(dòng)(如抽獎(jiǎng)、話(huà)題投票)提升活躍度;
Build user trust through comment replies, live streamingquick replies and interactive responses, and plan online activities (such aslotteries and topic voting) to enhance activity
5.????需掌握剪映剪輯,ChatGPT等文案生成工具,并持續(xù)學(xué)習(xí)平臺(tái)的規(guī)則變化(如應(yīng)對(duì)算法更新)。
It is necessary to master copy generation tools such as videoediting and ChatGPT, and continuously learn about changes in platform rules(such as responding to algorithm updates).