新媒體運營的核心工作是圍繞互聯(lián)網(wǎng)平臺進行內容生產(chǎn)、直播、用戶互動及數(shù)據(jù)分析,以提升品牌影響力并實現(xiàn)營銷轉化。
The core work of new media operation is toconduct content production, live broadcast, user interaction and data analysisaround the Internet platform to enhance brand influence and achieve marketingtransformation.
1.????負責撰寫圖文、制作短視頻、針對酒店的(客房、餐飲、水療及溫泉)的產(chǎn)品進行線上直播推廣;
Responsible for writing graphics and text, producingshort videos, and promoting online live broadcasts of hotel products (rooms, F&B,spa & hot spring);
2.????需結合熱點快速響應(例如事件解讀、節(jié)日主題策劃、酒店特有的可持續(xù)發(fā)展及養(yǎng)修專題解說)等;
It is necessary to quickly respond to hot topics (suchas event interpretation, holiday theme planning, hotel specific sustainabledevelopment and maintenance special explanations);
3.????維護抖音、小紅書等直播平臺的帳號矩陣,根據(jù)平臺及產(chǎn)品的特性特定策略(如抖音注重“前3秒吸引力”,小紅書需深化內容吸人眼球;
Maintain the account matrix of Tiktok, Red Book andother live broadcast platforms. According to the characteristics of theplatform and products, specific strategies (for example, Tiktok pays attentionto "attraction in the first three seconds", and Red Books needs todeepen its content to attract people's attention;
4.????通過評論回復、直播快速回復與互動響應和客戶建立用戶信任,策劃線上活動(如抽獎、話題投票)提升活躍度;
Build user trust through comment replies, live streamingquick replies and interactive responses, and plan online activities (such aslotteries and topic voting) to enhance activity
5.????需掌握剪映剪輯,ChatGPT等文案生成工具,并持續(xù)學習平臺的規(guī)則變化(如應對算法更新)。
It is necessary to master copy generation tools such as videoediting and ChatGPT, and continuously learn about changes in platform rules(such as responding to algorithm updates).