·????????Developand implement sales and marketing strategies for the hotel to ensure revenueand room night sales goals are achieved, sales and marketing strategies areset, tactical plans are created and implemented, and results are monitored andachieved.
為酒店開發(fā)并執(zhí)行營銷戰(zhàn)略,確保達(dá)成營收與客房銷售目標(biāo),調(diào)整營銷戰(zhàn)略,實施具體行動,監(jiān)控并完成各項目標(biāo)。
·????????Achievebudgeted revenues and personal/team sales goals and maximise profitability.Participate in the preparation of the annual departmental operating budget, thehotel marketing plan and business plan, and financial plans.??
在預(yù)算內(nèi)達(dá)成營收目標(biāo)和員工銷售目標(biāo),使利潤率最大化。參與制定部門年度預(yù)算、酒店的營銷計劃、 經(jīng)營及財務(wù)計劃。
·?????????Create and implement sales plans that drivemeasurable incremental occupancy, increase average rates, increase volume, foodand beverage and banquet sales.?
擬定并執(zhí)行銷售計劃,推動客房入住率明顯上升,提高平均房價,提升業(yè)務(wù)量,增加餐飲和宴會銷售。?
·????????Reviewmonthly reports and sales forecasts to analyse current/potential market andsales trends, coordinate activities to increase revenue and market share andmonitor performance to ensure actual sales meet or exceed established revenueplan.?
審核每月報表和銷售預(yù)測報告,分析當(dāng)前和潛在營銷趨勢,協(xié)調(diào)各種活動增加營收與市場份額,并監(jiān)督 進展,確保業(yè)績達(dá)到或優(yōu)于既定營收計劃。
·????????Createand develop special events and sales blitzes to showcase the hotel to potentialclients. Attend trade shows and major market events locally and nationally topromote new business and increase sales and marketing opportunities for thehotel.
制定、開發(fā)各種特別活動和銷售活動,向潛在客戶推廣酒店業(yè)務(wù)。參加貿(mào)易展以及全國和本地大型營銷 活動,增加新業(yè)務(wù)機遇,為酒店提升營銷機會。
·????????Direct day-to-day salesactivities, plan and assign work, and establish performance and developmentgoals for team members. Provide mentoring, coaching and regular feedback tohelp manage conflict, improve team member performance, and recognise good performance.??
主管日常銷售活動事務(wù),計劃并分配工作,為每個員工設(shè)定工作績效目標(biāo)。為員工提供教導(dǎo)、輔導(dǎo)并給 予定期反饋,幫助解決各種員工矛盾,提升員工績效,并對員工表現(xiàn)優(yōu)異之處予以認(rèn)可。??
·????????Educate,train and motivate sales and marketing teams to achieve hotel revenue goals.Ensure staff has the information, market data, tools and equipment tosuccessfully carry out job duties.?
對酒店營銷部門員工進行教育、培訓(xùn)和激勵,促使酒店營收目標(biāo)得以達(dá)成。確保員工獲得完成工作職責(zé) 所需的信息、市場數(shù)據(jù)以及各種工具與設(shè)備。
·????????Developand maintain relationships with key clients and outside contacts (example:guests, airliners, wholesalers, travel agencies, ad agencies, local communitygroups) in order to produce group and/or convention business, to include roomsales, food and beverage sales, and catering/banquet services.?
同關(guān)鍵客戶和外部相關(guān)人員(如:賓客、航空公司、批發(fā)商、旅行社、廣告商、本地社區(qū)團體)建立聯(lián) 系并保持聯(lián)絡(luò),借此增加團體及會議業(yè)務(wù)量,包括客房銷售、餐飲銷售和宴會服務(wù)等。 ?
·????????Provideguests with information (example: loyalty programmes, area attractions,restaurants, facility information) to enhance guest experience.?
為賓客提供各種信息(如:忠實計劃、本地景點、餐廳、設(shè)備信息),以提升賓客體驗。
·????????Scheduleconventions and/or business group activities at the hotel and coordinate withother hotel-level departments to facilitate services agreed upon by the sales officeand prospective clients.
安排酒店會議及業(yè)務(wù)團隊活動,同其它酒店級部門協(xié)調(diào),共同完成銷售部門同潛在客戶達(dá)成的協(xié)議中所規(guī)定的各項服務(wù)。
·????????Communicateto appropriate departments all pertinent information requirements and specialneeds for arriving VIP’s, large groups, and other key guests.?
同有關(guān)部門交流所有相關(guān)信息,包括即將抵達(dá)的貴賓、大型團體或其他重要賓客的要求和特殊需求。
·????????Leadmarketing efforts to upsell guests on hotel services, offerings, and amenities.??
主管各種營銷活動,增銷各種酒店服務(wù)、產(chǎn)品及設(shè)施。
RESPONSIBLEBUSINESS: 企業(yè)責(zé)任
·?????????Identify operational problems that reduce theeffectiveness of marketing activities and overall hotel sales performance andwork with appropriate department on solutions.?
降低營銷效果和酒店整體銷售情況的運營問題,同相關(guān)部門協(xié)作共同解決。?
·????????Developawareness and reputation of the hotel and the brand in the local community, mayserve as the hotel representative for media related inquiries.?
提升酒店與品牌在本地的知名度,有時可能需要作為酒店代表接受媒體采訪等。
·????????Workclosely with key business leaders, officials, and representatives of localcommunity groups within the city to ensure constant high profile exposure forthe hotel.
同本地社會團體的業(yè)務(wù)領(lǐng)導(dǎo)、官員和代表保持密切聯(lián)系,確保酒店能經(jīng)常獲得高規(guī)格的曝光度。
·????????Effectivelycommunicate and market aspects of the hotel that are sustainable or “green” anduse information to gain new business opportunities.?
高效推廣、宣傳酒店的環(huán)保與可持續(xù)發(fā)展元素,通過此類信息獲得新業(yè)務(wù)機會。
·????????Workwith advertising agencies, consulting firms, and vendors to maximiseadvertising investments and ensure ads represent brand identity.
同廣告機構(gòu)、咨詢公司和其它供應(yīng)商開展合作,擴大廣告投資效益,確保廣告體現(xiàn)品牌形象
·????????Performother duties as assigned. May also serve as manager on duty.
完成其它分配的任務(wù),可能需要擔(dān) 任值班經(jīng)理。