1)協(xié)調(diào)與其他部門的銷售活動(dòng),并強(qiáng)調(diào)與客房和餐飲部門保持良好的工作和合作關(guān)系。
2)協(xié)助市場銷售總監(jiān)制定年度市場計(jì)劃。
3)準(zhǔn)備每周預(yù)測報(bào)表, 調(diào)整各市場分額的房間分配和價(jià)格策略, 通過價(jià)格和住房率分析綜合收益。
4)確保所有細(xì)分市場的最合理定價(jià),特別是針對公司客戶,團(tuán)隊(duì)客戶及散客。
5)按雅高集團(tuán)的要求制定價(jià)格體系。
6)與銷售人員協(xié)商所有團(tuán)隊(duì)的價(jià)格和房間數(shù)量。
7)監(jiān)督團(tuán)隊(duì)預(yù)定情況,確保團(tuán)隊(duì)預(yù)定的截止時(shí)間、分房清單、控制團(tuán)隊(duì)房間預(yù)定(確認(rèn)取消及減少情況),從而確保對其良好的管控。
8)主持酒店的收入策略會(huì)議。
9)從合理提高酒店收入的角度通過分析給出管理層決策的建議。
10)分析各銷售渠道的產(chǎn)量包括集團(tuán)網(wǎng)、全球預(yù)定系統(tǒng)和第三方。
11)指導(dǎo)、培訓(xùn)及管理預(yù)訂部。
12)匯報(bào)主要市場策略相關(guān)事宜,包括各銷售渠道產(chǎn)量, 酒店各促銷活動(dòng)的收益情況并確保提交雅高集團(tuán)各數(shù)據(jù)準(zhǔn)確無誤。
1)Coordinate sales activities with other departments and emphasize maintaining good working and cooperative relations with the guest rooms and catering departments.
2) Assist the marketing and sales director to formulate annual marketing plans.
3) Prepare weekly forecast reports, adjust room allocation and price strategies for each market segment, and maximize revenue through price and occupancy rate analysis.
4) Ensure optimal pricing for all market segments, especially for corporate clients, team clients, and individual clients.
5) Formulate the price system according to the requirements of the Accor Group.
6) Negotiate the price and number of rooms for all teams with sales.
7) Supervise the team's reservations, ensure the team's booking deadline, room classification list, and control the team's room reservations (confirm cancellations and reductions), so as to ensure good control.
8) Host revenue strategy meetings for hotels.
9) Recommendations for management decisions through analysis from the perspective of maximizing hotel revenue.
10) Analyze the output of each sales channel, including the group network, global booking system and third parties.
11) Guidance, training and management of the reservation department.
12) Report on key market strategies, including production by sales channel, revenue from hotel promotions, and ensure that the data submitted by the Accor Group is accurate.