崗位職責：
job responsibilities
1、負責通過公關和促銷活動實現(xiàn)集團和酒店在本地和國際上的定位目標。
Be responsible for achieving the positioning goals of the group and the hotel both locally and internationally through public relations and promotional activities.
2、協(xié)助銷售總監(jiān)開發(fā)公關促銷計劃及制作預算。
Assist the Sales Director in developing public relations and promotion plans and preparing budgets.
3、與媒體、本地社區(qū)、客戶及酒店總部保持密切聯(lián)系，代表、宣傳酒店形象。
Maintain close contact with the media, local communities, customers and the hotel headquarters, and represent and promote the hotel's image.
4、保證所有的宣傳資料和廣告都達到集團的標準，維護酒店的良好形象和定位。
Ensure that all promotional materials and advertisements meet the group's standards, and maintain the hotel's good image and positioning
5、開拓并實施公關活動，負責制作促銷資料、對媒體宣傳資料及安排在媒體對飯店的報道。
Develop and implement public relations activities, take charge of producing promotional materials and media publicity materials, and arrange media coverage of the hotel.
6、開發(fā)并跟進酒店的各項市場活動。
Develop and follow up on various marketing activities of the hotel.
崗位要求：
job requirements
1、與媒體、各營銷渠道及組織機構溝通并提供合適的材料以確保他們有足夠的資料促銷酒店的服務。
Communicate with the media, various marketing channels and organizations, and provide appropriate materials to ensure they have sufficient information to promote the hotel's services.
2、積極主動組織豐富的市場公關及廣告媒體的會議活動。
Proactively organize diverse marketing public relations and advertising media meetings and activities.
3、發(fā)布酒店重大事件及促銷新聞。
Release news about the hotel's major events and promotions.
4、建立，保持與廣告商和公共關系組織的關系。
Establish and maintain relationships with advertisers and public relations organizations.
5、在本地市場內(nèi)，通過參加各種營銷活動，樹立酒店的形象。
In the local market, build the hotel's image by participating in various marketing activities.
6、負責各類材料、圖片、數(shù)據(jù)庫，資料庫和文檔等。
Be responsible for various materials, images, databases, reference libraries, documents, etc.
7、維護酒店和集團的形象。
Maintain the image of the hotel and the group.
8、對競爭對手的活動有完全的了解，以便在制定戰(zhàn)略時使用這些信息。
Have a thorough understanding of competitors' activities so that such information can be used in strategy formulation.
9、計劃與協(xié)調(diào)酒店贊助的活動。
Plan and coordinate activities sponsored by the hotel.
10、發(fā)現(xiàn)并組織有關贊助活動去提高酒店在市場的形象。
Identify and organize relevant sponsorship activities to enhance the hotel's image in the market.
11、參與準備和制定部門/小部門/分部門的目標。
Participate in preparing and formulating goals for the department/sub-department/sub-section.
12、開發(fā)并執(zhí)行市場公關/廣告媒體計劃去完成整個酒店的目標與媒體，并與公關客戶保持聯(lián)系。
Develop and implement marketing public relations/advertising media plans to achieve the overall hotel goals, and maintain contact with the media and PR clients.
13、參與準備戰(zhàn)略計劃。
Participate in preparing strategic plans.
14、積極地與主流媒體交流去提高酒店在市場的曝光率或撰寫文章。
Actively communicate with mainstream media to increase the hotel's market exposure or write articles.
15、掌握市場營銷數(shù)據(jù)。
Master marketing data.
16、主動承擔發(fā)展，執(zhí)行酒店年度公關計劃和廣告活動。
Take the initiative to develop and implement the hotel's annual public relations plans and advertising campaigns.
17、在銷售總監(jiān)的指導下，組織活動包括邀請媒體，本地重要人物，公司客戶，旅行社和其他相關客人。
Under the guidance of the Sales Director, organize activities including inviting the media, local VIPs, corporate clients, travel agencies and other relevant guests.
18、在團隊內(nèi)有效的工作。
Work effectively within the team.
19、遵守酒店酒店的行為準則。
Abide by the hotel's code of conduct.
20、遵守酒店酒店員工守則。
Abide by the hotel's staff rules.
21、遵守酒店酒店的政策及程序。
Abide by the hotel's policies and procedures.
