Website Content Management
網絡內容管理
· Ensure website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
在集團標準下確保網站所有語種內容總是最新信息。
· Liaise with the corporate office for any website enhancements.
與集團辦公室保持密切聯(lián)系，以便及時更新網站信息。
· Review and maintain rate and room type descriptions in OWS (e.g. translations, images, etc.) in coordination with the relevant stakeholders.
回顧和保持價格和房型描述等在OWS上（例如：翻譯，圖片）并與利益相關方協(xié)調一致。
· Establish, develop and maintain a keyword matrix for the hotel and consider when designing website content.
設計網站內容時注意創(chuàng)建、發(fā)展和保持酒店關鍵詞組合矩陣。
· Ensure all content (pictures and text) is according to corporate standards.
確保所有信息（照片和內容）與集團標準一致。
· Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Director of Revenue Management.
創(chuàng)立和執(zhí)行特殊促銷 包價等促銷內容時，與酒店市場經理和收益總監(jiān)密切合作。
· Review and amend hotel information available on Kempinski.com.
檢查和修正保證酒店在官網的信息有效。
· Flexibility to assist corporate office on website related tasks
靈活機動的協(xié)助處理集團辦公室在網站相關任務。
Search Engine Optimization (SEO)
搜索引擎最優(yōu)化
· Ensure all efficient use of keywords in website content.
確保所有網絡內容上的關鍵詞的有效使用。
· Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible page rank.
回顧酒店網站在搜索引擎的排名，用相關搜索項和足夠的關鍵詞更新網站以使其獲得最佳頁面排名機會。
· Review and monitor both the content and search engine ranking of competitors’ websites and react appropriately to maintain the competitiveness of the hotel website.
回顧和監(jiān)控競爭對手網站的內容和搜索引擎排名，并做出應對措施以保持酒店網站的競爭力。
· Liaise with the website agency and corporate office for any website enhancements.
強化網站時與網站代理和集團辦公室保持密切聯(lián)系。
E-Mail Marketing
電郵市場推廣
· Actively develop and maintain a database of corporate and hotel email newsletter subscribers through both online and offline solicitation.
通過線上和線下的征集活動，積極開發(fā)和維護企業(yè)和酒店電子郵件訂閱用戶數(shù)據(jù)庫。
· Prepare and send, with regular frequency, a corporate Email Newsletter to all guests/individuals that have subscribed to receive the hotel e-newsletter.
保持公司客戶電郵促銷刊物定期規(guī)律的準備好并發(fā)送到所有客戶終端。
· Ensure mailers’ are in line with the strategy and corporate guidelines (i.e. Corporate Identity).
確保郵件發(fā)送者與集團策略和指導手冊要求一致（例如：集團識別手冊）。
Social Media
社交媒體
· Update and manage the corporate representation and social media channels as per corporate policies and guidelines.
根據(jù)集團策略和指導手冊更新和管理公司客戶和社交媒體渠道。
· Ensure the monitoring and active respond of the corporate social media and review site tool. Ensuring consistent representation of the brand.
確保監(jiān)督和積極回應公司客戶社交媒體并定期回顧網站工具，確保與品牌一致性。
E Marketing Strategy
上推廣策略
· Develop and implement eMarketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion.
為酒店主要目標市場積極開發(fā)和執(zhí)行線上推廣，提高符合要求的瀏覽者數(shù)量從而間接轉換并提高酒店收益。
· Identify and develop joint e-commerce initiatives with qualified local, regional and/or national partners/sites.
積極識別和開發(fā)聯(lián)合電子商務合作計劃，包括符合要求的當?shù)氐?、地區(qū)的、國內伙伴及網站。
· Establish and implement the hotel’s annual advertising plan for electronic channels assist on matters related to creative and media planning for PPC.
創(chuàng)建和執(zhí)行酒店年度電子商務渠道廣告計劃和預算。
· Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc.
確保電子渠道的品牌和市場信息與總體市場活動保持一致，例如，特殊促銷計劃等。
· Research and Benchmark electronic media adverts and articles to ensure that the hotel remains a market leader in coordination with public relations department.
研究和檢測電子媒體上的廣告和文章，確保與公關部門發(fā)出的保持同一性。
· Review and monitor your hotel’s primary competition set on a regular basis and ensure/maintain competitiveness throughout the markets.
· 定期回顧和監(jiān)測本酒店主要線上競爭對手情況，確保在市場上的競爭力。
Main Complexity/Critical Issues In The Job主要復雜/關鍵工作事項
· Ensure accuracy of the content featured on the property’s as well as third party websites where the hotel distributes inventory.
確保酒店發(fā)放的相關內容和報道，包括第三方網站信息精準無誤。
· Establish relationships with corporate and regional offices.
與集團和區(qū)域辦公室建立密切聯(lián)系。
· Report and act upon the Accorhotels website statistics (key performance indicators).
報道和執(zhí)行雅高酒店網站數(shù)據(jù)統(tǒng)計（關鍵績效指標）。
· Assist in reaching the targeted website sales and distribution goals.
協(xié)助達到銷售分銷的預期目標。
· Maintain and develop hotel website as a source of bookings/revenue.
保持并發(fā)展酒店官網作為預定和收益來源之一。
· Assist in ensuring that hotel website is correctly distributed in website.
協(xié)助確保酒店官網和相關網站信息正確無誤。
· Ensuring the feed of information to the main web influencer and managing the communication with the blogosphere.
確保主要的具有影響力的網絡傳播工具的信息供給和管理博客等傳播工具。
· Contribute to the hotel content for the brand website as required and according to the given deadlines and policies.
確保如期按要求向酒店官網投稿并更新相關內容。
