主要職責
Main DutiesAdministration
行政管理
§?To oversee the Revenue department daily operations
負責收益部的日常運作。
§?To attend regular departmental communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
§?出席部門日常的溝通會議,并確保會議的有效性。
財務
Financial
§?To analyse the current revenue generation trends of the hotel in order to identify critical areas for Revenue Enhancement.
為確保酒店收益增加,要不斷分析酒店目前的市場趨勢并發(fā)現(xiàn)新的增長機會。
§?To develop and implement integrated solutions which enable the hotel to leverage increased profitability via Business Intelligence and Revenue Management practices, focusing on revenue engineering at all profit centres of the hotel and improving efficiency in cost control.
制定和實施能利用市場分析的結果能夠使得酒店的利潤maximum的方案,方案應包括所有酒店的所有營業(yè)點,提高效率,控制成本。
§?To assist in monthly and weekly reforecasting.
協(xié)助制定每周和每月的市場預測。
§?To assist in managing costs based on key performance indicators.
根據(jù)酒店業(yè)績指數(shù),協(xié)助管理成本投入。
§?To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information
確保有效管理所有和財務相關的資料并嚴格遵循公司相關政策及規(guī)定,包括及時和準確地報告相關財務營業(yè)信息。
營銷
Marketing?
§?To assist the Director of Marketing / Sales and the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.
通過有效的市場趨勢分析、發(fā)現(xiàn)新的商業(yè)機會、有效地管理資料庫、收益管理及價格策略,協(xié)助市場總監(jiān)/銷售總監(jiān)以及各營收部門不斷實現(xiàn)利潤。
§?To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimise displacement and maximise total hotel revenues.
協(xié)助管理團隊和散客的房間狀態(tài),確保使用策略和控制使利潤maximum。
§?To monitor and provide feedback on the hotel’s effective use of Hyatt systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximise Hyatt’s competitive advantage in the marketplace.
追蹤及反饋酒店市場途徑、程序及系統(tǒng)使用的有效性,包括商業(yè)機會、收益管理、房態(tài)管理及靈活而強競爭力的價格策略。
§?To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.
在酒店營運過程中確保資料庫的有效性和真實性。
§?To conduct training with Front Office associates to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.
為前廳部的員工提供必要的培訓,目的是確保他們在入住和退房過程中可以獲取有效的資料協(xié)助市場分析工作。
營銷?商業(yè)頭腦
Marketing?and Business Intelligence?
§?To provide the hotel?Sales?and?Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).
根據(jù)Cognos和Opera的歷史資料為市場銷售團隊提供有效的分析數(shù)字。
§?To ensure the accuracy and validity of the data presented in the revenue related systems.
確保收益相關系統(tǒng)內數(shù)據(jù)的準確和有效性。
§?To provide the hotel with external market intelligence using tools, access to a Global Distribution System, Internet web sites and corporate resources etc.
通過各種市場工具及渠道,提供酒店同行和直接競爭對手的分析報告。
§?To assist the Director of Marketing / Sales and the management team to have a structured approach to strategic marketing making use of all internal and external tools available to the hotel and providing standard analytical reporting to ensure the adopted strategies are measurable (i.e. promotion tracking).
合理利用各種外部內部的資源,協(xié)助市場/銷售總監(jiān)使用有效的市場策略并提供可衡量的策略指數(shù)。
§?To undertake in depth business analysis of each revenue generating department, making recommendations concerning the ideal customer market / base, overall strategy and promotional tactics.
對所有營收部門采取深入地市場分析,通過全面的銷售策略和促銷戰(zhàn)略堅持理想的市場方向。
§?To assist the Director of Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
協(xié)助市場/銷售總監(jiān)制定銷售策略方向,及協(xié)助銷售經(jīng)理根據(jù)個人的商業(yè)計劃及客戶資源實現(xiàn)月度商業(yè)目標。
§?To actively participate in the formulation and submission of the Annual Business Plan.
參與年度酒店商業(yè)計劃的準備和提交。
§?To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.
連續(xù)不斷的發(fā)展和更新酒店理想市場份額信息,并根據(jù)這些信息使酒店達到利潤目標。
§?To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours.?
緊密與市場傳訊部緊密合作和確認市場溝通渠道及方式是和酒店的目標客戶群是?一致的。
§?To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.
提供詳盡的投入回報報告給市場傳訊部,包括目標市場的規(guī)模/效益/預定/過去推廣活動結果等。
贏利管理/資源分配
Revenue Management / Pricing and Distribution
§?To optimise forecasting through the use of Business Intelligence and Revenue Management applications (IDeaS software where available).
根據(jù)所有的市場工具提供積極的營業(yè)預測報告。
§?To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
確保優(yōu)化的房態(tài)控制給到團隊和散客銷售。
§?To provide strategic, critical input?and chair?the weekly yield meeting.
提供建設性的戰(zhàn)略信息并主持?每周收益會議。
§?To monitor and constantly adapt pricing strategies in the context of competitor strategies and market fluctuations.
緊密檢測競爭對手及市場波動的所有價格信息。
§?To define discounting strategies and adapt product packaging according to customer needs and consistency of product delivery.
詳細說明所有折扣策略符合客戶需求的套餐產品信息。
§?To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution.
通過房態(tài)使用情況和價格管理為有效實現(xiàn)利潤目標的過程提供戰(zhàn)略性建議。
§?To ensure distribution through all channels is in line with Hyatt International Distribution strategy and closely monitor business shifts between channels (Channel Management).
檢測及確保所有分銷渠道是符合凱悅國際的價格策略。
§?To ensure Dynamic Pricing Strategies (DPS) are increasing the hotel’s overall sales and profitability and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS).
確保價格策略體系(DPS)正在增加酒店的總銷售額和利潤,如果有必要協(xié)助重新制定定價策略。
技能
Technical
§?To be familiar with the technical set up of the local Cognos solution, general dataflow, database structure and monthly extract procedure.
熟悉的技術建立了公司的解決方案,一般數(shù)據(jù)流,數(shù)據(jù)庫結構和每月提取程序。
§?To be familiar with the escalation procedure in case of support issues with the solution.
在需要解決方案時熟練啟動支持程序。
§?To be familiar with the technical set up and usages for all tools including revenue management system throughout the strategic marketing process.
在整個戰(zhàn)略營銷過程中,熟練運用技術和所有工具,包括收入管理系統(tǒng)等。
人員管理
People Management
§?To ensure the punctuality and appearance of the Revenue department, making sure that he/she wears the correct uniform and maintains a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
確保符合部門的儀容儀表標準,包括制服、?個人衛(wèi)生及化妝。
§?To conduct regular review, communication and extend support to?Reservation?department in his/her professional development goals.
與預訂部保持定期反饋和溝通并提供支持以幫助他們實現(xiàn)部門目標。
§?To?work?together with Reservation Manager to maximise the effectiveness of the?Reservation?department,?developing his/her skills and abilities through the appropriate training, coaching, and/or mentoring with revenue mindsets.
與預訂經(jīng)理合作,提高預訂部門的效率,通過適當?shù)呐嘤枴⑤o導和/或以收入思維方式指導來發(fā)展他/她的技能和能力。
§?To support the implementation of The People?Brand, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
協(xié)助人本哲學的執(zhí)行,展現(xiàn)和和強化凱悅的文化價值特征。
§?To ensure has a complete understanding of and adheres to associate rules and regulations and policies and regulations relating to fire and hazard safety, and security.
確保完全理解和遵循員工政策和標準,包括安全、火警等程序。
§?To support the implementation of changes as a result of the?Associates?Experience Survey.
支持員工體驗調查中改進方法的實施。
其它職責
Other Duties
§?To maintain strong, professional relationships with relevant representatives from competitor hotels and other organisations.
與酒店的競爭對手以及相關聯(lián)的組織發(fā)展良好,專業(yè)的關系。
§?To respond to changes in the Marketing function as dictated by the industry, company and hotel.
做出市場對行業(yè),公司以及酒店的變化做出相應的調整。
§?To read the hotel's Associate Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
閱讀酒店的員工手冊,并了解和遵守酒店的規(guī)章制度,特別是在政策和程序有關消防,衛(wèi)生,健康以及安全部分。
§?To attend training sessions and meetings as and when required.
參加必要的培訓
§?To carry out any other reasonable duties and responsibilities as assigned.
配合其他合理的義務和責任的分配。