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Implement and monitor strategies to drive traffic to the hotel through direct sales channels.實(shí)施并監(jiān)控策略以通過直銷渠道為酒店帶來流量； IHG website and App. Conduct performance audits and content refreshes on the HCM content platform. Regularly review the hotel’s introductions, images, and videos on the HCM content platform to ensure maximum natural search relevance and conversion within the booking flow.IHG 網(wǎng)站及 App。 HCM 內(nèi)容平臺的表現(xiàn)審計(jì)和內(nèi)容刷新。定期審閱酒店在HCM 內(nèi)容平臺的 介紹、圖片、以及視頻等信息，以確保最大化自然搜索相關(guān)性及預(yù)定流內(nèi)的轉(zhuǎn)化； IHG Meetings WeChat Mini Program – Ensure that relevant content is always up-to-date.IHG 會議微信小程序 – 確保相關(guān)內(nèi)容始終為最新的； IHG Rewards WeChat Mini Program – Increase awareness of the IHG Rewards Mini Program within relevant hotel departments. Ensure that relevant customers and sales personnel maximize the use of this tool. Ensure the completeness and accuracy of information.IHG尚悅會微信小程序–提升尚悅會小程序在酒店相關(guān)部門的認(rèn)知度。確保相關(guān)客戶及銷售人員最大化使用此工具。確保信息的完整和準(zhǔn)確； IHG WeChat Mall:IHG 微信商城Product submission – Collaborate closely with departments such as Revenue Management and Food & Beverage to design products that ensure competitiveness and align with the hotel’s pricing system.產(chǎn)品提交 – 與收益管理、餐飲等相關(guān)部門通力合作設(shè)計(jì)產(chǎn)品確保競爭力和并符合酒店定價體系； Product listing and delisting.產(chǎn)品上架與下架； Order management and verification management.訂單管理、核銷管理； Private domain traffic (hotel fan groups, etc.) operation.私域流量(酒店粉絲群等)運(yùn)營； Performance analysis and review.業(yè)績分析與回顧； Follow the IHG Support Center’s annual marketing calendar (including member-related, brand-related, and destination-related activities).遵循IHG支持中心年度的營銷日歷 （包括會員相關(guān)、品牌相關(guān)、及目的地相關(guān)；Participate in the ‘Ignite’ digital marketing project, regularly collaborating with the Support Center’s business and marketing teams to optimize the hotel’s relevant keywords.參與 ‘Ignite’ 數(shù)字營銷項(xiàng)目，定期與支持中心的商務(wù)及營銷團(tuán)隊(duì)共同優(yōu)化酒店相關(guān)關(guān)鍵詞；Participate in the ‘Boost’ digital marketing project as needed by the hotel, to further drive traffic through direct sales channels.根據(jù)酒店的需求參與‘boost’數(shù)字化營銷項(xiàng)目，針對直銷渠道進(jìn)行進(jìn)一步引流；Collaborate closely with the regional marketing team and sister hotels to enhance cross-hotel online marketing.與區(qū)域營銷團(tuán)隊(duì)和兄弟酒店通力合作，提升跨酒店線上營銷；Third-Party Channel Management管理第三方渠道Implement and monitor strategies to drive traffic to the hotel through third-party channels.實(shí)施并監(jiān)控策略以通過第三方渠道為酒店帶來流量Based on the hotel's actual location and composition, closely collaborate with channels such as Ctrip, Meituan, Fliggy, Booking.com, Agoda, Expedia, etc. This includes, but is not limited to, the following tasks:基于酒店的實(shí)際也位于組成，與包括攜程、美團(tuán)、飛豬、Booking.com、Agoda,、Expedia等渠道緊密合作。包括打但不限于以下工作：Conduct regular market reviews with the market managers of the channels, paying particular attention to the hotel's quality ratings on different platforms, and take corresponding actions to improve the scores.與渠道的市場經(jīng)理進(jìn)行定期的市場回顧，特別關(guān)注酒店在不同渠道的質(zhì)量評分，并通過對應(yīng)的行動提升分值；Regularly audit the content on the HCM or OTA backend to ensure that it is up-to-date and appealing to the target audience.定期對HCM 或者OTA后臺內(nèi)容進(jìn)行審核，確保內(nèi)容更新并對受眾具有吸引力；Content rating management: Regularly conduct cross-team content discussions to identify issues across different departments highlighted in reviews and implement improvements.內(nèi)容評分管理，定期進(jìn)行跨團(tuán)隊(duì)的內(nèi)容討論，發(fā)現(xiàn)評論中體現(xiàn)的跨不同部門的問題并加以整改提升；Price consistency: Ensure that the price consistency policies confirmed by the support center are implemented.價格一致性。確保支持中心所確認(rèn)的價格一致性政策得以貫徹；Direct connection: Regularly verify the accuracy of the hotel's direct connection and communicate and coordinate any issues arising from the direct connection with the relevant teams at the support center.直連。定期確認(rèn)酒店的直連準(zhǔn)確性，將直連中出現(xiàn)的問題與支持中心相關(guān)團(tuán)隊(duì)進(jìn)行溝通與協(xié)調(diào)； Live Streaming, Content Platforms (e.g., Douyin and Xiaohongshu), and 'KOX' Partnerships 直播、內(nèi)容平臺(抖音及小紅書等)， 及‘KOX’合作 Accurately convey the selling points of the hotel's various product categories to platforms, KOX, and suppliers.對平臺、KOX 及供應(yīng)商準(zhǔn)確傳遞酒店不同品類產(chǎn)品的賣點(diǎn)； Collaborate with relevant departments, such as Revenue Management and Operations, to be responsible for product generation.與相關(guān)部門，如收益管理、運(yùn)營等部門協(xié)同，負(fù)責(zé)產(chǎn)品生成； Design a cross-channel conversion funnel for the hotel, focusing not only on one-time gains but also on long-term cross-platform effects.設(shè)計(jì)酒店跨渠道的轉(zhuǎn)化漏斗設(shè)計(jì)，不僅限于一次性收益，同時也注重長期的跨平臺的效應(yīng)； Coordinate content production with KOX and suppliers, including but not limited to articles, live streaming, short videos, etc., in line with the above conversion funnel design.與KOX及供應(yīng)商協(xié)調(diào)內(nèi)容生產(chǎn)，包括但不限于文章、直播、短視頻等，與上述轉(zhuǎn)化漏斗設(shè)計(jì)相協(xié)同； Content Generation for Local Lifestyle Channels (e.g., Dianping) and Upload of Food-Related Products. Online Review Management. 本地生活渠道（如點(diǎn)評）的內(nèi)容生成、餐飲相關(guān)產(chǎn)品的上傳。線上評價管理 Business Insights and Data Analysis 商務(wù)洞察與數(shù)據(jù)分析 Provide cross-channel data analysis, forecasts for the next period, and business reviews of key data on a monthly and quarterly basis.每月及每季度提供跨渠道的 數(shù)據(jù)分析、下一周期預(yù)測以及對關(guān)鍵數(shù)據(jù)進(jìn)行生意回顧； Conduct regular competitive analysis to ensure a competitive edge within the competitive set.定期的競品分析以確保在競爭群中保持競爭優(yōu)勢； Introduce best practices, standards, and innovations. Identify and leverage new opportunities.引入最佳實(shí)踐，標(biāo)準(zhǔn)以及創(chuàng)新。識別并利用新機(jī)遇；

·?Validate of the potential of assigned accounts and create account plans as per the IHG hotels Business Development standard operating procedures. 根據(jù)洲際酒店集團(tuán)的業(yè)務(wù)發(fā)展標(biāo)準(zhǔn)操作程序，驗(yàn)證所負(fù)責(zé)賬戶的潛力，并制定賬戶計(jì)劃; ·?Develop the assigned portfolio to meet set goals and maximise profitability. 發(fā)展所負(fù)責(zé)的業(yè)務(wù)組合，以實(shí)現(xiàn)設(shè)定目標(biāo)并最大化盈利能力; ·?Gather information on current and prospective clients / contacts to generate incremental business. 收集現(xiàn)有和潛在客戶/聯(lián)系人的信息，以創(chuàng)造額外的業(yè)務(wù)機(jī)會; ·?Maintain effective control of sales expenses. 有效控制銷售費(fèi)用; ·?Use both account interaction and publicly available tools to monitor competitors' activities as it relates to both the hotel and the portfolio of accounts and share relevant information with key stakeholders in line with hotel procedures. 利用賬戶互動和公開可用的工具，監(jiān)控與酒店和賬戶組合相關(guān)的競爭對手活動，并按照酒店程序與關(guān)鍵利益相關(guān)者分享相關(guān)信息; ·?Provide feedback to management on changing market conditions, including competition and market trends. 向管理層反饋市場條件的變化，包括競爭和市場趨勢; ·?Where applicable, act as escalation point for clients and members of the Business Development Team when issues are not solved at a proper level. 在適用的情況下，作為客戶和業(yè)務(wù)發(fā)展團(tuán)隊(duì)成員在問題未在適當(dāng)層級解決時的升級點(diǎn); ·?Network within one’s portfolio of accounts to build relationships with key decision makers and other relevant staff. 在所負(fù)責(zé)的賬戶組合內(nèi)建立與關(guān)鍵決策者和其他相關(guān)人員的關(guān)系網(wǎng)絡(luò); ·?Conduct client meetings as well as planning and coordinating site introduction tours and inspections. 進(jìn)行客戶會議以及策劃和協(xié)調(diào)現(xiàn)場介紹參觀和檢查; ·?Handle and manage clients’ queries or issues . 處理和管理客戶的咨詢或問題; ·?Be proactive and responsible for the follow up of new sales leads to enhance guest experience. 主動負(fù)責(zé)跟進(jìn)新的銷售線索，以提升客戶體驗(yàn); ·?Develop and maintain contact with business generators (MICE Planner; travel agents; etc.) 發(fā)展并保持與業(yè)務(wù)生成者（會議、獎勵旅游、展覽和活動策劃者；旅行社等）的聯(lián)系; ·?Ensure accurate and timely updating of an accurate record of all relevant activities in the provided Sales System (i.e. Delphi; Opera; etc.) for future reference and control purposes. 確保在提供的銷售系統(tǒng)中準(zhǔn)確及時地更新所有相關(guān)活動的記錄，以便于未來的參考和控制; ·?Update Account and Contact profiles, attach Account plans, ensure ‘live’ information for action 更新賬戶和聯(lián)系人檔案，附加賬戶計(jì)劃，確保信息“實(shí)時”以便采取行動;