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Implement and monitor strategies to drive traffic to the hotel through direct sales channels.實施并監(jiān)控策略以通過直銷渠道為酒店帶來流量； IHG website and App. Conduct performance audits and content refreshes on the HCM content platform. Regularly review the hotel’s introductions, images, and videos on the HCM content platform to ensure maximum natural search relevance and conversion within the booking flow.IHG 網(wǎng)站及 App。 HCM 內(nèi)容平臺的表現(xiàn)審計和內(nèi)容刷新。定期審閱酒店在HCM 內(nèi)容平臺的 介紹、圖片、以及視頻等信息，以確保最大化自然搜索相關(guān)性及預(yù)定流內(nèi)的轉(zhuǎn)化； IHG Meetings WeChat Mini Program – Ensure that relevant content is always up-to-date.IHG 會議微信小程序 – 確保相關(guān)內(nèi)容始終為最新的； IHG Rewards WeChat Mini Program – Increase awareness of the IHG Rewards Mini Program within relevant hotel departments. Ensure that relevant customers and sales personnel maximize the use of this tool. Ensure the completeness and accuracy of information.IHG尚悅會微信小程序–提升尚悅會小程序在酒店相關(guān)部門的認(rèn)知度。確保相關(guān)客戶及銷售人員最大化使用此工具。確保信息的完整和準(zhǔn)確； IHG WeChat Mall:IHG 微信商城Product submission – Collaborate closely with departments such as Revenue Management and Food & Beverage to design products that ensure competitiveness and align with the hotel’s pricing system.產(chǎn)品提交 – 與收益管理、餐飲等相關(guān)部門通力合作設(shè)計產(chǎn)品確保競爭力和并符合酒店定價體系； Product listing and delisting.產(chǎn)品上架與下架； Order management and verification management.訂單管理、核銷管理； Private domain traffic (hotel fan groups, etc.) operation.私域流量(酒店粉絲群等)運營； Performance analysis and review.業(yè)績分析與回顧； Follow the IHG Support Center’s annual marketing calendar (including member-related, brand-related, and destination-related activities).遵循IHG支持中心年度的營銷日歷 （包括會員相關(guān)、品牌相關(guān)、及目的地相關(guān)；Participate in the ‘Ignite’ digital marketing project, regularly collaborating with the Support Center’s business and marketing teams to optimize the hotel’s relevant keywords.參與 ‘Ignite’ 數(shù)字營銷項目，定期與支持中心的商務(wù)及營銷團(tuán)隊共同優(yōu)化酒店相關(guān)關(guān)鍵詞；Participate in the ‘Boost’ digital marketing project as needed by the hotel, to further drive traffic through direct sales channels.根據(jù)酒店的需求參與‘boost’數(shù)字化營銷項目，針對直銷渠道進(jìn)行進(jìn)一步引流；Collaborate closely with the regional marketing team and sister hotels to enhance cross-hotel online marketing.與區(qū)域營銷團(tuán)隊和兄弟酒店通力合作，提升跨酒店線上營銷；Third-Party Channel Management管理第三方渠道Implement and monitor strategies to drive traffic to the hotel through third-party channels.實施并監(jiān)控策略以通過第三方渠道為酒店帶來流量Based on the hotel's actual location and composition, closely collaborate with channels such as Ctrip, Meituan, Fliggy, Booking.com, Agoda, Expedia, etc. This includes, but is not limited to, the following tasks:基于酒店的實際也位于組成，與包括攜程、美團(tuán)、飛豬、Booking.com、Agoda,、Expedia等渠道緊密合作。包括打但不限于以下工作：Conduct regular market reviews with the market managers of the channels, paying particular attention to the hotel's quality ratings on different platforms, and take corresponding actions to improve the scores.與渠道的市場經(jīng)理進(jìn)行定期的市場回顧，特別關(guān)注酒店在不同渠道的質(zhì)量評分，并通過對應(yīng)的行動提升分值；Regularly audit the content on the HCM or OTA backend to ensure that it is up-to-date and appealing to the target audience.定期對HCM 或者OTA后臺內(nèi)容進(jìn)行審核，確保內(nèi)容更新并對受眾具有吸引力；Content rating management: Regularly conduct cross-team content discussions to identify issues across different departments highlighted in reviews and implement improvements.內(nèi)容評分管理，定期進(jìn)行跨團(tuán)隊的內(nèi)容討論，發(fā)現(xiàn)評論中體現(xiàn)的跨不同部門的問題并加以整改提升；Price consistency: Ensure that the price consistency policies confirmed by the support center are implemented.價格一致性。確保支持中心所確認(rèn)的價格一致性政策得以貫徹；Direct connection: Regularly verify the accuracy of the hotel's direct connection and communicate and coordinate any issues arising from the direct connection with the relevant teams at the support center.直連。定期確認(rèn)酒店的直連準(zhǔn)確性，將直連中出現(xiàn)的問題與支持中心相關(guān)團(tuán)隊進(jìn)行溝通與協(xié)調(diào)； Live Streaming, Content Platforms (e.g., Douyin and Xiaohongshu), and 'KOX' Partnerships 直播、內(nèi)容平臺(抖音及小紅書等)， 及‘KOX’合作 Accurately convey the selling points of the hotel's various product categories to platforms, KOX, and suppliers.對平臺、KOX 及供應(yīng)商準(zhǔn)確傳遞酒店不同品類產(chǎn)品的賣點； Collaborate with relevant departments, such as Revenue Management and Operations, to be responsible for product generation.與相關(guān)部門，如收益管理、運營等部門協(xié)同，負(fù)責(zé)產(chǎn)品生成； Design a cross-channel conversion funnel for the hotel, focusing not only on one-time gains but also on long-term cross-platform effects.設(shè)計酒店跨渠道的轉(zhuǎn)化漏斗設(shè)計，不僅限于一次性收益，同時也注重長期的跨平臺的效應(yīng)； Coordinate content production with KOX and suppliers, including but not limited to articles, live streaming, short videos, etc., in line with the above conversion funnel design.與KOX及供應(yīng)商協(xié)調(diào)內(nèi)容生產(chǎn)，包括但不限于文章、直播、短視頻等，與上述轉(zhuǎn)化漏斗設(shè)計相協(xié)同； Content Generation for Local Lifestyle Channels (e.g., Dianping) and Upload of Food-Related Products. Online Review Management. 本地生活渠道（如點評）的內(nèi)容生成、餐飲相關(guān)產(chǎn)品的上傳。線上評價管理 Business Insights and Data Analysis 商務(wù)洞察與數(shù)據(jù)分析 Provide cross-channel data analysis, forecasts for the next period, and business reviews of key data on a monthly and quarterly basis.每月及每季度提供跨渠道的 數(shù)據(jù)分析、下一周期預(yù)測以及對關(guān)鍵數(shù)據(jù)進(jìn)行生意回顧； Conduct regular competitive analysis to ensure a competitive edge within the competitive set.定期的競品分析以確保在競爭群中保持競爭優(yōu)勢； Introduce best practices, standards, and innovations. Identify and leverage new opportunities.引入最佳實踐，標(biāo)準(zhǔn)以及創(chuàng)新。識別并利用新機遇；