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Content/職位內(nèi)容 · Develop hotel’s total social strategy, of which social media publishing is just one part, to support and achieve hotel’s overall business goals. Develop, measure and assist in executing social media activity, including assisting Director of Marketing Communications to put together creative strategies to grow fan base. Work with agency on tagging and monitoring social media performance using approved tools. Drive/evaluate business case documents put together by hotels for use on WeChat, Weibo, Yammer or other social media channel requests. 制定酒店社交媒體策略，以支持酒店總體商業(yè)目標(biāo)的完成。制定，考量及支持社交媒體活動(dòng)，包裝支持市場傳訊總監(jiān)執(zhí)行社交媒體活動(dòng)，以吸引社交媒體粉絲。與合作代理商，通過獲批的方式工具，檢測酒店社交媒體表現(xiàn)。收集各社交媒體上的客人咨詢及商業(yè)線索。 · Lead hotel’s Social CRM / Social Guest Service programs to improve guest satisfaction by increasing guest engagement, and decreasing response time, over social media. 知道酒店社交平臺(tái)賓客管理及社交平臺(tái)服務(wù)項(xiàng)目，以增加客人滿意度，縮短酒店網(wǎng)絡(luò)回復(fù)時(shí)間。 · Leverage AccorHotels Corporate online marketing resources, channels and platforms such as promotional AccorHotels.com / Fairmont.com banners and loyalty program emails to promote bookings. 增加雅高官網(wǎng)線上推廣資源及渠道，如雅高官網(wǎng)、費(fèi)爾蒙品牌網(wǎng)橫幅及會(huì)員郵件推廣等。 · Work with and manage agency for mini-site development projects as necessary/needed – for F&B, weddings, etc. 與合作代理公司共同開發(fā)針對餐飲、婚宴推廣的mini網(wǎng)站項(xiàng)目。 Qualifiled/職位要求 · Must have an understanding of web analytics, ability and affinity toward data interpretation. 了解掌握網(wǎng)絡(luò)分析，數(shù)據(jù)分析的相關(guān)專業(yè)知識。 · Develop and communicate digital and e-commerce performance to hotel leadership. 為酒店管理層提供電子商務(wù)業(yè)績表現(xiàn)分析。 · Search engine marketing experience desired. 搜索引擎推廣經(jīng)驗(yàn)。 · Language requirements: Fluent in spoken and written Chinese and English. 流利的中英文書寫與口語。