Position Summary職位概述
The Marcom Manager is responsible for the
promotion of the hotel, its image, facilities and services to the general
public, customers, the hotel and the community. He / she is also responsible
for gaining positive exposure for the hotel in mass media and the community,
as well as building a solid presence in the market by maintaining good
relationship with the press and the local community.
市場傳媒經(jīng)理負(fù)責(zé)向大眾，消費(fèi)者，酒店業(yè)和政府機(jī)構(gòu)提升酒店形象，設(shè)施以及服務(wù)。同時(shí)向廣大媒體和政府機(jī)構(gòu)爭取正面的曝光，并且通過于媒體和政府機(jī)構(gòu)維持良好關(guān)系在市場上建立一個(gè)堅(jiān)實(shí)社會(huì)地位。
1.????????
Be familiar with hotel product
knowledge and related activities.
熟悉了解酒店產(chǎn)品知識(shí)，以及相關(guān)活動(dòng)。
2.????????
Responsible for the publicity
and promotion of all products of the hotel, including but not limited to
rooms, catering, banquets, etc.
負(fù)責(zé)酒店所有產(chǎn)品的宣傳與推廣工作，包括但不限于客房，餐飲，宴會(huì)等。
3.????????
Assist
the relevant departments to achieve the revenue targets and related tasks set
by the hotel.
協(xié)助相關(guān)部門完成酒店設(shè)定的收入目標(biāo)及相關(guān)任務(wù)。
4.????????
Develop
and implement the hotel's advertising budget and external advertising.
制定并執(zhí)行酒店的廣告預(yù)算和對外廣告發(fā)布。
5.????????
Coordinate
and implement communication plans for hotel activities and promotions (sales,
catering, etc.) with all operating departments of the hotel.
協(xié)調(diào)并執(zhí)行與酒店所有營運(yùn)部門的酒店活動(dòng)和促銷的溝通計(jì)劃（如銷售，餐飲等）。
6.????????
Establish
good relations with the media (publications, broadcasts, etc.) and implement
hotel marketing campaigns
與媒體建立良好的關(guān)系（出版物、廣播等），執(zhí)行酒店的市場宣傳活動(dòng)
7.????????
Fully
monitor all printed products of the hotel to ensure consistency with group
guidelines
全面監(jiān)督酒店所有印刷產(chǎn)品以確保和集團(tuán)指導(dǎo)方針的一致性
8.????????
Ensure that the hotel
maintains a good image and corresponding flow on the mainstream platform in
the main source area.?
確保酒店在主要客源地的主流平臺(tái)上有良好的形象以及相對應(yīng)的流量。
9.????????
Maintain
and ensure that the hotel homepage, official Weibo and other online and
social media platforms’ information is accurate and updated promptly.
確保酒店主頁官微等網(wǎng)絡(luò)及社交媒體平臺(tái)信息準(zhǔn)確并及時(shí)更新。
10.????
Real-time
monitoring of guest comments on various network platforms and replying
promptly.
實(shí)時(shí)監(jiān)測各個(gè)網(wǎng)絡(luò)平臺(tái)相關(guān)客人評(píng)論并予以及時(shí)回復(fù)。
11.????
Plan
and execute hotel public relation activities and achieve expected ROI..
策劃和執(zhí)行酒店公關(guān)活動(dòng)的計(jì)劃，并取得預(yù)期的ROI。
12.????
Design
prints according to hotel standards and ensure print quality.
根據(jù)酒店標(biāo)準(zhǔn)設(shè)計(jì)印刷品并確保印刷品的質(zhì)量。
13.????
Handle
the daily relationship with the local government departments and associations
to ensure that the hotel gets relevant information in a timely manner.
處理與當(dāng)?shù)叵嚓P(guān)政府部門及協(xié)會(huì)的日常關(guān)系維護(hù)，確保酒店及時(shí)獲取相關(guān)信息.
14.????
Carry out any other reasonable duties and
responsibilities as assigned.
履行分配的任何其他合理職責(zé)和責(zé)任。
15.????
The Management reserves the right to make changes to this
job description at its sole discretion and without advance notice.
如有必要，該部門有權(quán)更改或補(bǔ)充該職位描。
RequiredQualifications 必要的資歷要求：
1.????????At least 3 years working experience in the Marketing andPublic Relations department of international brand hotels.
擁有3年以上國際品牌酒店市場公關(guān)部工作經(jīng)驗(yàn)。
2.????????Possesscreative writing skills.
創(chuàng)造性的寫作技巧。
3.????????Strong knowledge of advertising media planning andprinting production.
豐富的廣告媒體計(jì)劃和印刷生產(chǎn)知識(shí)。
4.????????PC knowledge in Word, Excel, web,WeChat, Weibo and basic knowledge of desktop publishing systems.
電腦知識(shí)： Word, Excel, Web, 微信，微博和基本臺(tái)式印刷系統(tǒng)知識(shí)。
5.????????Organized, detail-oriented andgood administrative skill.
擁有組織能力，明確導(dǎo)向性的行政管理技巧.
6.????????Good communication with localnews media.
和當(dāng)?shù)匦侣劽襟w的良好溝通
7.????????Fluent in spoken and writtenChinese and English.
中英文口語和書寫流利
8.????????Able to be resourceful, creativeand maintain flexibility.
具有策略性、創(chuàng)造性及靈活性
立即溝通
