Responsibility 崗位職責(zé)
The Director of Sales and Marketing will formulate and implement sales and marketing strategies and tactical plans for the hotel, ensure their effective implementation, supervise the results of the strategies and plans, and ensure the achievement of revenue and room sales targets.
銷售和市場(chǎng)銷售總監(jiān)將為酒店制定和實(shí)施銷售和營(yíng)銷策略以及戰(zhàn)術(shù)計(jì)劃,并確保其落實(shí)到位,監(jiān)督策略和計(jì)劃的實(shí)施結(jié)果,確保實(shí)現(xiàn)營(yíng)收與客房銷售目標(biāo)。
Achieve all individual/team sales targets and maximize profits.
達(dá)成所有個(gè)人/團(tuán)隊(duì)銷售目標(biāo),實(shí)現(xiàn)利潤(rùn)最大化。
Assist in formulating the department budget and financial plan, including the marketing plan of the hotel.
協(xié)助制定部門預(yù)算和財(cái)務(wù)計(jì)劃,還包括酒店的營(yíng)銷計(jì)劃。
Formulate and implement sales plans to significantly increase the occupancy rate of guest rooms, raise the average room rate, increase business volume, and boost the sales of catering and banquets.
擬定并執(zhí)行銷售計(jì)劃,推動(dòng)客房入住率顯著上升,提高平均房?jī)r(jià),提升業(yè)務(wù)量,增加餐飲和宴會(huì)銷售。
Prepare monthly reports and sales forecasts, analyze current and potential marketing trends, plan various activities to increase revenue and market share, and monitor the performance of employees to ensure that the performance exceeds the originally set revenue plan.
準(zhǔn)備每月報(bào)表和銷售預(yù)測(cè),分析當(dāng)前和潛在的營(yíng)銷趨勢(shì),規(guī)劃各種活動(dòng)以增加營(yíng)收與市場(chǎng)份額,并監(jiān)督員工工作績(jī)效,確保業(yè)績(jī)超出原先制定的營(yíng)收計(jì)劃。
Formulate and develop various special events and sales activities, promote the hotel business to potential customers, participate in trade shows and large-scale national and local marketing activities, increase new business opportunities, and enhance marketing opportunities for the hotel.
制定、開發(fā)各種特別活動(dòng)和銷售活動(dòng),向潛在客戶推廣酒店業(yè)務(wù)參加貿(mào)易展以及全國(guó)和本地大型營(yíng)銷活動(dòng),增加新業(yè)務(wù)機(jī)遇,為酒店提升營(yíng)銷機(jī)會(huì)。
Arrange meetings and business team activities held within the hotel, coordinate with other hotel-level departments, and jointly complete various services stipulated in the agreements reached between the sales department and potential customers.
安排在酒店內(nèi)舉辦的會(huì)議及業(yè)務(wù)團(tuán)隊(duì)活動(dòng),與其他酒店級(jí)別的部門協(xié)調(diào),共同完成銷售部門與潛在客戶達(dá)成的協(xié)議中規(guī)定的各項(xiàng)服務(wù)。
Communicate all relevant information with the relevant departments, including the requirements and special needs of incoming VIPs, large groups or other important guests.
與有關(guān)部門交流所有相關(guān)信息,包括即將抵達(dá)的貴賓、大型團(tuán)體或其他重要賓客的要求和特殊需求。
Lead various marketing activities and upsell hotel services, products and facilities to guests.
領(lǐng)導(dǎo)各種營(yíng)銷活動(dòng),向賓客追加銷售酒店服務(wù)、產(chǎn)品及設(shè)施。
Maintain close contact with key business leaders, officials and representatives of local social groups in the city where it is located to ensure that the hotel frequently receives high-profile exposure.
與所在城市當(dāng)?shù)厣鐣?huì)團(tuán)體的重要業(yè)務(wù)領(lǐng)導(dǎo)、官員和代表保持密切聯(lián)系,確保酒店經(jīng)常獲得高調(diào)的曝光度。
Efficiently promote and publicize the environmental protection and sustainable development elements of the hotel, and obtain new business opportunities through such information.
高效推廣、宣傳酒店的環(huán)保與可持續(xù)發(fā)展元素,通過此類信息獲得新業(yè)務(wù)機(jī)會(huì)。
Cooperate with advertising agencies, consulting companies and other suppliers to expand the benefits of advertising investment and ensure that advertisements reflect the brand image.
與廣告機(jī)構(gòu)、咨詢公司和其它供應(yīng)商合作,擴(kuò)大廣告投資效益,確保廣告體現(xiàn)品牌形象。
Enhance the popularity and reputation of the hotel and brand in the local area, and occasionally serve as the image representative of the hotel in media interviews.
提升酒店和品牌在當(dāng)?shù)氐闹群吐曌u(yù),偶爾在媒體采訪時(shí)擔(dān)任酒店的形象代表。
Identify improvement opportunities in marketing activities and the overall sales performance of the hotel, and work closely with other departments.
發(fā)現(xiàn)市場(chǎng)營(yíng)銷活動(dòng)和酒店整體銷售績(jī)效中的改進(jìn)機(jī)會(huì),與其他部門緊密合作。
Job Requirement崗位要求
Bachelor's degree in marketing or a related field/higher education qualification/equivalent qualification.
市場(chǎng)營(yíng)銷或相關(guān)領(lǐng)域?qū)W士學(xué)位/高等教育資質(zhì)/同等資質(zhì)。
At least 5 years of working experience in the hotel industry or hotel sales and marketing, along with direct management experience leading a sales team.
5年或以上酒店業(yè)或酒店銷售與市場(chǎng)營(yíng)銷領(lǐng)域工作經(jīng)驗(yàn),同時(shí)具備領(lǐng)導(dǎo)銷售團(tuán)隊(duì)的直接管理經(jīng)驗(yàn)。
Be familiar with local business and business trends as well as the local language.
熟知本地業(yè)務(wù)及業(yè)務(wù)趨勢(shì)和當(dāng)?shù)卣Z言。