·?????????? Assisting with the preparation and planning of the annual marketing plan, department objectives and other costs related to the annual budget plan.
·???????????協(xié)助準(zhǔn)備和規(guī)劃年度市場(chǎng)營(yíng)銷計(jì)劃、部門目標(biāo)和其他相關(guān)費(fèi)用的年度預(yù)算。
·?????????? Ensure the annual marketing plan is deliverable, measurable and is able to be adjusted along with the business needs.
·???????????確保年度營(yíng)銷計(jì)劃是可交付的、可衡量的、能夠隨著業(yè)務(wù)需求進(jìn)行調(diào)整。
·?????????? Maintain a good working relationship with local and national media.
·???????????與本地和國(guó)內(nèi)媒體保持良好溝通及關(guān)系。
·?????????? Prepare a media list and update it regularly. Including but not limited to local and national travel, leisure, lifestyle, entertainment, business and food media or bloggers.
·???????????整理媒體聯(lián)絡(luò)表并及時(shí)更新,包括但不限于本地和國(guó)內(nèi)旅行、生活類,娛樂類,商務(wù)類及美食類媒體或博主等。
·?????????? Monitor news coverage and circulate internally every month.
·???????????監(jiān)控媒體新聞報(bào)道并每月在內(nèi)部傳閱。
·?????????? Submit stories/photos to media and Artyzen corporate office regularly every month.
·???????????每月向媒體及雅辰酒店集團(tuán)呈交酒店新聞和相關(guān)圖片。
·?????????? Be the brand ambassador of the hotel, to ensure all materials comply with the brand standards and all creative follows the brand direction.
·???????????成為酒店的品牌大使,確保所有材料符合品牌標(biāo)準(zhǔn)而且所有的創(chuàng)意都符合品牌方向。
·?????????? Ensure all materials using for the public are submitted to the corporate office for approval before they are published.
·???????????確保所有宣傳材料在發(fā)布之前,都經(jīng)過總部審批。
·?????????? Ensure all hotel associates are fully versed on these brand guidelines and give direction where appropriate.
·???????????確保所有的酒店員工完全熟悉這些品牌標(biāo)準(zhǔn),并在需要的情況下給與指導(dǎo)幫助。
·?????????? Ensure you are fully versed with the hotels emergency & crisis management policies and procedures. Be well versed with the appropriate action and contact people to liaise with.
·???????????確保完全熟悉酒店應(yīng)急與危機(jī)管理的政策和程序。深諳如何用適當(dāng)?shù)姆绞铰?lián)系相關(guān)人員。
·?????????? Ensure files, correspondence, photo/electronic library of the hotel and other relevant business documentation is maintained.
·???????????確保將檔案、信件、酒店電子圖片庫和其他相關(guān)業(yè)務(wù)文件完整存檔保留。
·?????????? Arrange photography of VIP guests and maintain archives.
·???????????為所有接待的貴賓留影并保留檔案。
·?????????? Develop and produce sales supported materials for the hotel (website, OTAs, GDS, newsletters, brochures, promotion materials, in-room information, guides, etc.).
·???????????設(shè)計(jì)制作酒店廣告宣傳物料,(如官網(wǎng)、OTAs、GDS、實(shí)時(shí)通訊、宣傳冊(cè)、宣傳品、客房?jī)?nèi)宣傳頁及指南等)。
·?????????? Assist with creation and implementation of local, regional and international advertising, including online marketing initiatives
·???????????協(xié)助建立和實(shí)施本地,國(guó)內(nèi)和國(guó)際廣告計(jì)劃, 包含在線營(yíng)銷活動(dòng)。
·?????????? Coordinate all special events and promotions and maximize publicity.
·???????????協(xié)助舉辦落地活動(dòng)及促銷宣傳活動(dòng),最大限度地進(jìn)行宣傳推廣。
·?????????? Work with Food and Beverage team to develop the promotion plan and make sure it’s deliverable, measurable and adjust it when it’s necessary.
·???????????與餐飲團(tuán)隊(duì)合作制定促銷計(jì)劃,確保計(jì)劃的可行性、可衡量性,并在必要時(shí)進(jìn)行調(diào)整。
·?????????? Coordinate and implement the communication plan for the hotel activities and promotions in coordination with various revenue-earning departments in the hotel (i.e. food and beverage, business development, etc.). Work closely with Chef and Restaurant for specials and social events.
·???????????與酒店相關(guān)部門(即餐飲部、業(yè)務(wù)發(fā)展部等)溝通,協(xié)調(diào)并實(shí)施酒店活動(dòng)和促銷活動(dòng)的溝通計(jì)劃。針對(duì)特別活動(dòng)和社交活動(dòng),與廚師和餐廳緊密合作。
·?????????? Handle OTA responses on behalf of the related department. Advance communication with them is a must.
·???????????代表相關(guān)部門處理在線預(yù)訂平臺(tái)的評(píng)論回復(fù)。回復(fù)前必須提前與相關(guān)部門協(xié)商。
·?????????? Undertake additional duties as requested by Head of Business Development and Hotel Management team.
·???????????根據(jù)商務(wù)發(fā)展總監(jiān)和酒店管理團(tuán)隊(duì)的要求承擔(dān)額外的職責(zé)。
·?????????? Be an early adopter and champion for innovation, especially in the area of online marketing and channel engagement.
·???????????有創(chuàng)意并敢于創(chuàng)新,尤其是線上營(yíng)銷和渠道營(yíng)銷方面。
·?????????? Press release and management speeches writing as required.
·???????????根據(jù)需求準(zhǔn)備新聞稿和演講稿等書面文書。
·?????????? Compilation of award submission documents.
·???????????為酒店?duì)幦~@獎(jiǎng)榮譽(yù)。
·?????????? Seek sponsorship opportunities to increase hotel and brand awareness.
·???????????尋找適當(dāng)?shù)馁澲鷻C(jī)會(huì),提高酒店和品牌知名度。
·?????????? Third party tie-ups. Work close with any third party when it’s necessary.
·???????????必要時(shí)與第三方緊密合作。
·?????????? As the main contact of the hotel with corporate office on marketing and communications. Prepare monthly report to the corporate office.
·???????????作為酒店與總部市場(chǎng)部主要溝通聯(lián)絡(luò)人員,每月提交月度報(bào)告。
·?????????? Work with corporate marketing team closely and fully support for any corporate marketing initiatives.
·???????????與總部市場(chǎng)部緊密合作,并全力支持任何總部安排的工作。