使酒店的所有收益最大化,不僅限于客房和宴會(huì)和餐飲收入。領(lǐng)導(dǎo)由所有創(chuàng)收部門參與的跨部門決策工作,這些部門包括銷售和市場(chǎng)部、客房部、餐飲服務(wù)部。管理競(jìng)爭(zhēng)情報(bào)工作的各個(gè)方面;定價(jià);管理可出租客房和收益底線;分銷渠道;市場(chǎng)細(xì)分組合;接受或拒絕較大團(tuán)隊(duì)的預(yù)訂。Maximizeall revenues to and for the Hotel, including but not limited to Room andBanquet/Catering Revenues.? Lead crossfunctional decision making of all revenue generating departments includingSales and Marketing, Rooms, Catering and Food and Beverage departments. Manageall aspects of competitor intelligence; pricing; management of room inventory,and/or the yield hurdle points; distribution channels, market segment mix;acceptance/denial of major group bookings.
?利用提供的工具(即SBRP)并依照洲際酒店集團(tuán)的規(guī)范,以日歷的形式對(duì)以下信息進(jìn)行維持、更新和分享:外部活動(dòng)、競(jìng)爭(zhēng)對(duì)手價(jià)格情報(bào)、平均房?jī)r(jià)的滲透率(RGI)、商業(yè)客戶的抵店和消費(fèi)習(xí)慣、流失報(bào)告、會(huì)議空間分配、攬客率(與餐飲經(jīng)理一起)、總體的和按帳戶的(對(duì)于預(yù)訂者而言)忠誠(chéng)度計(jì)劃滲透率,系統(tǒng)以及通過(guò)渠道、細(xì)分市場(chǎng)和客戶得到的客房或非客房收益的趨勢(shì)。
Using the tools provided (ie SBRP) and incompliance with the IHG standards, maintains, updates and shares information inthe areas of a master calendar of external events, competitor rateintelligence, RevPar penetration (RGI), arrival and spending patterns ofcommercial accounts, denial reports, meeting space allocation, guest capturerates (with the F&B Mgr), Loyalty program penetration both overall and byaccount (and for bookers), system contribution and trends in rooms andnon-rooms revenues by channel, segment and account.
了解酒店效益的組成部分,并以此對(duì)來(lái)自當(dāng)?shù)乜蛻艉蛨F(tuán)體的業(yè)務(wù)進(jìn)行評(píng)估,以便為將來(lái)的定價(jià)和談判提供數(shù)據(jù)。
Understand the composition of hotelprofitability, and uses this to evaluate business from local accounts andgroups so as to provide input to future rate setting and negotiation.
監(jiān)測(cè)競(jìng)爭(zhēng)對(duì)手對(duì)所有創(chuàng)收部門的定價(jià),了解當(dāng)?shù)厥袌?chǎng)動(dòng)態(tài)和需求群體,并就酒店的定價(jià)和市場(chǎng)綜合策略向客房收益工作組提供適當(dāng)?shù)慕ㄗh。
Monitor competitor pricing for all revenuegenerating departments, understands the dynamic of the local market and thedemand generators, and recommends appropriate actions to the Revenue RoomTaskforce in relation to the hotel’s pricing and market mix strategy.
每周與總經(jīng)理、市場(chǎng)銷售總監(jiān)、預(yù)訂經(jīng)理、前廳經(jīng)理、宴會(huì)銷售總監(jiān)和餐飲總監(jiān)一起訂價(jià)格和銷售策略(收益)會(huì)。
Conduct weekly rate/sell strategy (yield)meetings with General Manager, DOSM, Reservations Manager, Front OfficeManager, Director of Events, Director of Food & Beverage
協(xié)助召開客房收益會(huì)議(由總經(jīng)理主持),并撰寫會(huì)議所需的報(bào)告和分析材料,在會(huì)議室的墻上展示主要數(shù)據(jù)和趨勢(shì)等
Facilitate the Revenue Room Meeting (which theGM chairs) and generates reports and analyses needed for these meetings,displaying key facts/trends etc., on the revenue room walls.
通過(guò)分析歷史數(shù)據(jù)和當(dāng)前文件,監(jiān)測(cè)并決定功能廳、客房和餐飲場(chǎng)所的需求周期。負(fù)責(zé)跟蹤和分析場(chǎng)所預(yù)訂速度和團(tuán)組入住情況,對(duì)團(tuán)組入住以及客人不承認(rèn)預(yù)訂或改變主意的情況進(jìn)行處理
Monitor and determine demand periods forfunction space, rooms and catering through an analysis of historical data andcurrent bookings.? Responsible fortracking and analyzing of booking pace, group wash, cut off enforcement forgroups as well as denied and regretted business.
審批并執(zhí)行一晚9間客房以上的團(tuán)隊(duì)銷售策略,并與銷售總監(jiān)或餐飲總監(jiān)關(guān)于團(tuán)隊(duì)和會(huì)議的定價(jià)問(wèn)題進(jìn)行合作
?Approve and/or implement sell strategies forall group proposals above 9 rooms on any one night, and collaborates with theDirector of Sales or Director of Catering on setting group and conferencerates.
每天對(duì)收入系統(tǒng)*的使用情況進(jìn)行管理,包括負(fù)責(zé)收益底線的操作和每日房態(tài)控制。
Manage use of revenue systems* on a dailybasis. This includes the responsibility for any manipulation of the yieldhurdle points and daily inventory balancing where appropriate.
為酒店團(tuán)隊(duì)提供收益系統(tǒng)的功能和升級(jí)的培訓(xùn)并予以支持。
Train and support hotel teams on revenuesystem* functionality and enhancements.
管理所有渠道(中央預(yù)訂系統(tǒng)、全球酒店預(yù)訂系統(tǒng)、互聯(lián)網(wǎng)直接和間接銷售系統(tǒng)),包括并不僅限于房間類型和銷售策略。負(fù)責(zé)確保遵守互聯(lián)網(wǎng)最低價(jià)格保證規(guī)定,并按照洲際酒店集團(tuán)的標(biāo)準(zhǔn)和規(guī)定對(duì)第三方分銷商進(jìn)行管理
Manage all channels (CRO, GDS, Internet directand indirect) including but not limited to room types and sell strategy.? Responsible for ensuring compliance with theLowest Internet Rate Guarantee and managing third party distributors incompliance with IHG standards and rules.
對(duì)SBRP實(shí)施監(jiān)控,確保遵守所有SBRP規(guī)則和標(biāo)準(zhǔn)程序。為年度預(yù)算提供所有與業(yè)務(wù)的收益相關(guān)的建議。在收入基礎(chǔ)上對(duì)各部門的人員需求水平進(jìn)行預(yù)測(cè)
?Guardian of SBRP.Ensure compliance with all SBRP rules andstandard processes. Provide input to the annual budget process on all revenueaspects of the business. Provides medium-term revenue-based forecasts ofrequired staffing levels to all departments.
支持所有與市場(chǎng)調(diào)研和運(yùn)營(yíng)最佳化相關(guān)的特殊項(xiàng)目(資源策劃、成本核算、關(guān)鍵績(jī)效指標(biāo)等)收益系統(tǒng)包括收益管理系統(tǒng)和酒店管理系統(tǒng)
Champion all special projects relating tomarket research and operational optimization (resource planning, costing, KeyPerformance Indicators and etc.).? *Revenue systems include the central reservationssystems, RMS and PMS.
技能要求
Required Skills –
擁有在與他人交往時(shí)大多數(shù)時(shí)間所使用的溝通技能;完全代表酒店,品牌和公司與顧客,員工和第三方交往的能力。
Communicationskills are utilized a significant amount of time when interacting with others;demonstrated ability to interact with customers, employees and third partiesthat reflects highly on the hotel, the brand and the Company.
擁有有效的酒店報(bào)價(jià)概念,優(yōu)化收益管理和銷售策略的知識(shí),并具有在給定的市場(chǎng)條件下決定使用哪種概念的能力。
Demonstratedknowledge of effective hotel pricing concepts, yield management optimizationand selling strategies, and ability to determine which concepts to apply ingiven market conditions.
精通微軟辦公軟件
Proficientin the use of Microsoft Office
具有解決問(wèn)題,推理,號(hào)召,組織和培訓(xùn)能力
Problemsolving, analytical, reasoning, motivating, organizational and trainingabilities.
良好的寫作技能
Goodwriting skills
學(xué)歷
Qualifications –
具有酒店管理或商業(yè)管理的學(xué)士學(xué)位。
Bachelor’sdegree in Hotel Administration or Business Administration.?
經(jīng)驗(yàn)
Experience –
3年相關(guān)工作經(jīng)驗(yàn)或類似的管理經(jīng)驗(yàn),或與此相當(dāng)?shù)慕逃c工作經(jīng)驗(yàn)結(jié)合的背景。曾擁從事收入管理或報(bào)價(jià)工作者優(yōu)先考慮。
3years of relevant experience or similar supervisory role, or an equivalent combinationof education and work-related experience. Previous Revenue Management orPricing experience is preferred.