§ SCOPE 范圍
Produces Public Relations Plan which promotes and maintains good publicrelations in order to maintain the prestigious image of the hotel. Dutiesinvolve planning, directing, controlling, coordinating and participating in allPublic Relations activities.
制作公關(guān)計(jì)劃，促進(jìn)和保持良好的對(duì)外關(guān)系，以保持酒店的聲望。具體任務(wù)包括計(jì)劃、指導(dǎo)、管理、協(xié)調(diào)和參與所有公關(guān)活動(dòng)
PRINCIPAL RESPONSIBILITIES 主要職責(zé)
·??????????Develops media contacts, plans press conferences andother press activities. Acts as hotel’s liaison with media to promote goodpublicity and counteract bad publicity.
與媒體人士聯(lián)系，策劃新聞發(fā)布會(huì)以及其它新聞活動(dòng)。代表酒店與媒體聯(lián)系，以促進(jìn)良好的公關(guān)形象，抵銷一切不良影響。
·??????????Develops and organizes promotional activities,coordinates with departments concerned; invites VIPs and media to promotionalactivities; prepares and issues press releases
開發(fā)和組織促銷活動(dòng)，與相關(guān)部門協(xié)調(diào)，邀請(qǐng)嘉賓和媒體參與促銷活動(dòng)，準(zhǔn)備并進(jìn)行新聞發(fā)布。
·??????????Establishes sales leads from the study ofmagazines, newspapers and form personal contacts; coordinates sales leads withBanqueting and Sales Departments
通過雜志、報(bào)紙和個(gè)人關(guān)系發(fā)現(xiàn)銷售機(jī)會(huì)，與宴會(huì)及銷售部就銷售機(jī)會(huì)進(jìn)行協(xié)調(diào)。
·??????????Disseminates corporate press releases toappropriate local trade and consumer media
向合適的當(dāng)?shù)厣虡I(yè)和消費(fèi)者媒體發(fā)布公司的新聞。
·??????????Establishes a programme for sending promotionalnews to trade publications on a regular basis releases covering special events,promotions, etc.
建立向行業(yè)出版物定期發(fā)送促銷新聞的機(jī)制，新聞內(nèi)容包括特別活動(dòng)和促銷活動(dòng)等。
·??????????Prepares promotional press releases onpersonalities among guests and employees of the hotel and on newsworthy eventsin the hotel.
在酒店的客人和員工中及酒店內(nèi)開展的活動(dòng)中公布促銷信息。
·??????????Provides information to other departments onactivities within and outside the hotel which may be useful when dealing withguests.
向其它部門就酒店內(nèi)外的活動(dòng)提供信息，這些信息可能會(huì)在與客戶交往中發(fā)揮作用。
·??????????Accepts clients and media complaints, requests, andinquiries and coordinates handling with departments concerned.
接受客戶和媒體的投訴、申請(qǐng)和詢問，并協(xié)調(diào)相關(guān)部門進(jìn)行處理。
·??????????Maintains good public relations by extendingpersonalized service to VIPs. e.g. following up on reservations for VIPs,assisting in greeting VIPs and groups upon their arrival, sending welcomeletter to VIP guests.
通過向貴賓提供人性化的服務(wù)保持良好的公共關(guān)系。例如，為貴賓的預(yù)訂提供后續(xù)服務(wù)，在貴賓及其隨行人員到酒店時(shí)協(xié)助歡迎活動(dòng)，向貴賓贈(zèng)送歡迎信。
·??????????Maintains clipping files pertaining to the hotel(s)based on daily perusal of the media.
每日瀏覽媒體并保留與酒店相關(guān)的新聞剪輯。
·??????????Maintains mailing list/contact file.
保管郵寄名單和聯(lián)絡(luò)檔案。
·??????????Maintains hotel photo file.
保管酒店照片檔案。
·??????????Develop hotel gifts and giveaways.
準(zhǔn)備酒店禮品和贈(zèng)品。
·??????????Builds profile within local market place throughattendance at various events and local market place.
通過參與當(dāng)?shù)厥袌?chǎng)的各種活動(dòng)在當(dāng)?shù)厥袌?chǎng)上樹立良好形象。
·??????????Co-ordinateshotel photography when required.
如有需要，協(xié)調(diào)酒店的攝影活動(dòng)。
·??????????Monitorsawareness of competitor activities and use information when developing PR strategies.
觀察競(jìng)爭(zhēng)對(duì)手的活動(dòng)并利用此類信息發(fā)展公關(guān)戰(zhàn)略。
·??????????Plansand coordinates sponsorship activities.
策劃和協(xié)調(diào)贊助活動(dòng)。
·??????????Workswith Director ofCommunications on manpowerplanning and management needs.
和傳媒總監(jiān)一起進(jìn)行人力規(guī)劃和管理需求。
·??????????Workswith Director ofCommunications in thepreparation and management of the marketing budget.
和傳媒總監(jiān)一起編制和管理部門預(yù)算。
·??????????Perform any duties assigned by the Managementdeemed necessary.
執(zhí)行任何管理層交付的工作。
§ REQUIRED QUALIFICATIONS 資歷要求
Required Skills技能要求
·??????????Demonstrated ability to interact withcustomers, employees and third parties that reflects highly on the hotel, thebrand and the Company.
具有代表酒店，品牌和公司與顧客，員工和第三方交往的能力。
·??????????Problem solving, reasoning, motivating,organizational and training abilities.
具有解決問題，推理，號(hào)召，組織和培訓(xùn)能力。
·??????????Proficient in the use of MicrosoftOffice.
精通微軟辦公軟件。
·??????????Good English and Chinese writingskills.
良好的中英文寫作技能。
·??????????Fluent in both English and Mandarin is a must, speaking other languages is a plus.
??? 能流利使用英文和中文，會(huì)其他語言尤佳。
Qualifications 學(xué)歷
·??????????Bachelor’s degree in MassCommunications or related field.?
具有大眾傳播或相關(guān)領(lǐng)域的學(xué)士學(xué)位。
Experience 經(jīng)驗(yàn)
·??????????2-3 years ofrelevant working experience in the same position in a 5 star internationalbranded hotel orcomparable industry related experience.
具備在5星級(jí)國(guó)際品牌酒店2-3年相關(guān)的工作經(jīng)驗(yàn)，或與此相當(dāng)?shù)墓ぷ鹘?jīng)驗(yàn)。
Key Metrics 主要績(jī)效指標(biāo)
·??????????No. ofmonthly media exposure from news release, editorial or promotion activities
新聞稿，軟文介紹或促銷活動(dòng)中得到的月度曝光數(shù)量。
·??????????Success ofa PR event or promotion
公關(guān)或促銷活動(dòng)的成功
