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Job Description職位簡(jiǎn)介 ? Lead the development and execution of comprehensive digital marketing strategies to drive B2B growth, brand awareness, and customer engagement for lyf. Collaborate with corporate and cluster teams to ensure localized and impactful marketing execution. 負(fù)責(zé)制定并執(zhí)行全面的數(shù)字營(yíng)銷策略，以推動(dòng)lyf的B2B增長(zhǎng)、品牌知名度和客戶參與度。與總部及區(qū)域團(tuán)隊(duì)合作，確保本地化且高效的市場(chǎng)營(yíng)銷執(zhí)行。 Major Responsibility主要工作職責(zé) Strategic Planning & Execution戰(zhàn)略規(guī)劃與執(zhí)行 ? Develop and implement integrated digital marketing strategies aligned with business goals to drive B2B growth. 制定并執(zhí)行與業(yè)務(wù)目標(biāo)一致的整合數(shù)字營(yíng)銷策略，以推動(dòng)B2B增長(zhǎng)。 ? Plan and execute multi-channel campaigns including SEO/SEM, email marketing, social media, and content marketing. 規(guī)劃并執(zhí)行多渠道營(yíng)銷活動(dòng)，包括SEO/SEM、電子郵件營(yíng)銷、社交媒體和內(nèi)容營(yíng)銷。 ? Collaborate with the corporate lyf team and marketing teams to execute China-specific marketing strategies. 與總部lyf團(tuán)隊(duì)及營(yíng)銷團(tuán)隊(duì)合作，執(zhí)行中國(guó)區(qū)特定的營(yíng)銷策略。 Content Development & Management內(nèi)容開(kāi)發(fā)與管理 ? Oversee the creation of high-quality B2B content (whitepapers, case studies, blogs, newsletters). 監(jiān)督高質(zhì)量B2B內(nèi)容（白皮書、案例研究、博客、新聞稿）的創(chuàng)作。 ? Create property-specific and locally relevant content for social media and other digital platforms. 為社交媒體和其他數(shù)字平臺(tái)創(chuàng)建物業(yè)特定及本地化內(nèi)容。 Lead Generation & Conversion潛在客戶生成與轉(zhuǎn)化 ? Drive lead generation through targeted campaigns and optimize the sales funnel from awareness to conversion. 通過(guò)定向營(yíng)銷活動(dòng)推動(dòng)潛在客戶生成，并優(yōu)化從認(rèn)知到轉(zhuǎn)化的銷售漏斗。 ? Implement marketing automation tools and CRM systems to track and nurture leads. 實(shí)施營(yíng)銷自動(dòng)化工具和CRM系統(tǒng)以跟蹤和培育潛在客戶。 Analytics & Reporting分析與報(bào)告 ? Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics). 使用分析工具（如Google Analytics）監(jiān)控和分析營(yíng)銷活動(dòng)效果。 ? Provide data-driven reports and recommendations for continuous improvement. 提供數(shù)據(jù)驅(qū)動(dòng)的報(bào)告和改進(jìn)建議。 Trend Research & Innovation趨勢(shì)研究與創(chuàng)新 ? Conduct research on market trends, youth culture, and lifestyle topics to enhance brand relevance. 研究市場(chǎng)趨勢(shì)、青年文化和生活方式話題，以提升品牌相關(guān)性。 ? Plan and execute innovative online and offline marketing initiatives. 規(guī)劃并執(zhí)行創(chuàng)新的線上和線下?tīng)I(yíng)銷活動(dòng)。 Stakeholder Collaboration利益相關(guān)者協(xié)作 ? Work closely with sales, product, and customer service teams to align marketing efforts. 與銷售、產(chǎn)品和客戶服務(wù)團(tuán)隊(duì)緊密合作，確保營(yíng)銷活動(dòng)的一致性。 ? Manage relationships with external vendors and agencies to enhance campaign execution. 管理外部供應(yīng)商和機(jī)構(gòu)關(guān)系，以提升營(yíng)銷活動(dòng)執(zhí)行效果。 ? In compliance with the Ascott Group's Environmental Health and Safety (EHS) guidelines and policies, pay attention to energy conservation and the safe operation in daily work, responsible for the risk management within the scope of his own position. 遵守雅詩(shī)閣集團(tuán)的環(huán)境健康安全(EHS)方針政策，日常工作中注意節(jié)能和安全操作，對(duì)本崗位風(fēng)險(xiǎn)管理事件負(fù)責(zé)。 ? Other duties assigned by superiors. 完成上級(jí)交辦的其他任務(wù)。 Requirements資質(zhì)需求 ? Bachelor’s degree in Marketing, Business, or related field. 市場(chǎng)營(yíng)銷、商業(yè)或相關(guān)領(lǐng)域本科以上學(xué)歷。 ? 7-10 years of experience in digital marketing, with a focus on B2B and multi-channel campaigns. 7-10年數(shù)字營(yíng)銷經(jīng)驗(yàn)，專注于B2B和多渠道營(yíng)銷活動(dòng)。 ? Experience in the hospitality or lifestyle industry preferred. 具備酒店或生活方式行業(yè)經(jīng)驗(yàn)者優(yōu)先。 ? Proficiency in Google Analytics, SEO/SEM tools, marketing automation software, and CRM systems. 熟練使用Google Analytics、SEO/SEM工具、營(yíng)銷自動(dòng)化軟件及CRM系統(tǒng)。 ? Strong understanding of digital marketing trends and. 深入了解數(shù)字營(yíng)銷趨勢(shì)。 ? Excellent data interpretation skills and ability to translate insights into actionable strategies. 優(yōu)秀的數(shù)據(jù)解讀能力，能將分析見(jiàn)解轉(zhuǎn)化為可執(zhí)行的策略。 ? Experience in developing and managing KPIs to measure campaign success. 具備制定和管理KPI以衡量營(yíng)銷活動(dòng)成效的經(jīng)驗(yàn)。 ? Exceptional written and verbal communication skills in both English and Mandarin. 優(yōu)秀的中英文書面和口頭溝通能力。 ? Ability to create engaging content and present ideas effectively to stakeholders. 能夠創(chuàng)作引人入勝的內(nèi)容并向利益相關(guān)者有效展示想法。 ? Ability to manage multiple projects simultaneously and meet deadlines. 能夠同時(shí)管理多個(gè)項(xiàng)目并按時(shí)完成。 ? Strong organizational skills and attention to detail. 強(qiáng)大的組織能力和注重細(xì)節(jié)。 ? Passion for sports, culture, fashion, youth trends, and the hospitality industry. 對(duì)體育、文化、時(shí)尚、青年趨勢(shì)及酒店業(yè)充滿熱情。 ? Ability to work under pressure and adapt to a fast-paced environment. 能夠在壓力下工作并適應(yīng)快節(jié)奏環(huán)境。