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Responsibility 崗位職責 Monitor the activity awareness of competitors and use this information to formulate marketing strategies. 監(jiān)控競爭對手活動意識，并利用這些信息制定營銷策略。 Assist DOSM in formulating short-term and long-term strategic plans for the hotel for all marketing priorities. 協(xié)助 DOSM 為所有營銷優(yōu)先事項制定酒店的短期和長期戰(zhàn)略計劃。 Manage the reputation and popularity of the hotel and brand in local cities and major sub-markets. 管理酒店和品牌在當?shù)爻鞘泻椭饕Ь€市場的聲譽和知名度。 Develop media connections, manage media relations, organize media activities, promote good publicity and enhance the hotel's popularity. 發(fā)展媒體聯(lián)系，管理媒體關(guān)系，組織媒體活動，促進良好的宣傳，提高酒店知名度。 Deliver and execute the annual marketing plan for all hotel events, public and media relations, loyalty and channel marketing, and other marketing activities. 為所有酒店活動、公共和媒體關(guān)系、忠誠度和渠道營銷和其他營銷活動交付并執(zhí)行年度營銷計劃。 Build hotel awareness by providing new hotel stories and press releases on promotions or events to the media, trade publications and local communities. 通過向媒體、貿(mào)易出版物和當?shù)厣鐓^(qū)提供新的酒店故事和宣傳或活動的新聞稿，建立酒店意識。 Develop hotel and marketing collateral in accordance with brand promotion standards. 根據(jù)品牌促銷標準開發(fā)酒店和營銷抵押品。 Manage the IHG hotel content management system to update and optimize content quality and the text and images that best represent brand standards. 管理 IHG 酒店內(nèi)容管理系統(tǒng)，以更新優(yōu)化內(nèi)容質(zhì)量和最能代表品牌標準的文本和圖像。 Manage the hotel's social media system and processes to support tactical activities, attract hotel guests and build a hotel customer database. 管理酒店社交媒體系統(tǒng)和流程，以支持戰(zhàn)術(shù)活動、吸引酒店客人和構(gòu)建酒店客戶數(shù)據(jù)庫。 Manage the hotel's main marketing communication processes in accordance with the IHG Marketing Communication Standard operating procedures, including marketing planning, incidental and advertising production, content management, public relations, promotions and events, as well as social media. 按照 IHG 營銷傳播標準操作程序管理酒店的主要營銷溝通流程，包括營銷規(guī)劃、附帶和廣告制作、內(nèi)容管理、公共關(guān)系、促銷和活動以及社交媒體。 Align marketing communication activities with the hotel's main business departments to ensure that the time and budget invested in the activities yield a clear return on investment. 將營銷溝通活動與酒店的主要業(yè)務部門進行一致，以確保在活動上投入的時間和預算獲得明確的投資回報。 Job Requirement崗位要求 A bachelor's degree in marketing, mass communication, media or a related field. 市場營銷、大眾傳播、媒體或相關(guān)領域的學士學位。 Good communication skills, customer service skills and problem-solving abilities. 良好的溝通技巧、客戶服務技巧和解決問題的能力。 Good abilities in listening, speaking, reading and writing in both Chinese and English. 中英文聽說讀寫能力良好。