1. 指導(dǎo)和協(xié)調(diào)銷售活動(dòng)使度假村整體收入實(shí)現(xiàn)最大化。
To direct and coordinate the activities of the sales to maximize generation of overall resort revenue.
2.?保持準(zhǔn)確記錄業(yè)務(wù)來源和模式,以便于分析定位和制定發(fā)展計(jì)劃。
To maintain accurate tracking of business source and pattern to facilitate analysis of situations and development of plans.
3. 建立銷售目標(biāo),調(diào)整銷售覆蓋率,并根據(jù)每一個(gè)銷售經(jīng)理的優(yōu)勢潛力分配客戶。
To establish sales targets, adjust sales coverage and distribute accounts in accordance to each sales managers’ strength and potential.
4.?積極指導(dǎo)銷售團(tuán)隊(duì)開拓、維護(hù)和發(fā)展客戶,設(shè)立目標(biāo),提出行動(dòng)計(jì)劃。
To guide sales team to acquire, retain and develop accounts actively with measurable target and action plans.
5.?在得到總經(jīng)理和業(yè)主公司的批復(fù)后,協(xié)助市場銷售總監(jiān)建立銷售獎(jiǎng)勵(lì)機(jī)制,最大程度優(yōu)化銷售團(tuán)隊(duì)的效能以超額完成度假村經(jīng)營預(yù)算。
To assist DOSM to establish a Sales Incentive Plan(SIP) that encourages all S&M members to deliver best efforts with outstanding measurable outcome approved by GM/Owning company.
6. 與團(tuán)隊(duì)一起定期溝通客戶產(chǎn)量表現(xiàn)。
To conduct regular account reviews with the sales team.
7.?與總經(jīng)理、集團(tuán)辦公室、市場銷售總監(jiān)一起推出可行的度假村交叉銷售方案。
Together with the GM, Corporate Office, DOSM, to drive the cross-selling initiatives of the resort.?
8.?基于可衡量目標(biāo),協(xié)助市場銷售總監(jiān)審查批準(zhǔn)銷售活動(dòng)計(jì)劃。
To assist DOSM to review and approve the sales activity plan with measurable targets.
9. 協(xié)助市場銷售部總監(jiān)開發(fā),執(zhí)行,保持恰當(dāng)?shù)氖袌鲇?jì)劃,營銷手冊,宴會及會議管理程序手冊以及分銷和預(yù)定手冊。
To assist DOSM to develop, implement, and keep appropriate Marketing Plan within designated segments.
10. 持續(xù)關(guān)注競爭對手目前和未來的產(chǎn)品,定價(jià)(線上及線下)以及營銷項(xiàng)目,以確保我們處于市場有利競爭地位。
To maintain awareness of current and future competitors’ product, pricing (on-line, off-line) and marketing programs so as to be in a position to proactively respond to market conditions.
11. 保持當(dāng)前的需求市場,競爭力和有效的執(zhí)行力和支持集團(tuán)客戶忠誠度計(jì)劃,例如預(yù)購。
To stay current with the needs of the market, competitive initiative and effectively implements and support group wide guest loyalty programs, and marketing initiatives e.g. Advance Purchase.
12. 為了更好地理解一個(gè)特定的地理市場,細(xì)分市場或其他發(fā)展項(xiàng)目,參加選定的貿(mào)易展會,大型會議及行業(yè)會議。
To attend selected trade shows, conventions and industry events with the objective to better understand a particular geographic market, market segments or other developments.
13. 為了擴(kuò)大市場營銷機(jī)遇,積極參加商業(yè)協(xié)會并與行業(yè)伙伴開會交流。
To play an active role in the business community and meet industry partners to identify marketing opportunities.