Implement and monitor strategies to drive traffic to the hotel through direct sales channels.實(shí)施并監(jiān)控策略以通過(guò)直銷(xiāo)渠道為酒店帶來(lái)流量；
IHG website and App. Conduct performance audits and content refreshes on the HCM content platform. Regularly review the hotel’s introductions, images, and videos on the HCM content platform to ensure maximum natural search relevance and conversion within the booking flow.IHG 網(wǎng)站及 App。 HCM 內(nèi)容平臺(tái)的表現(xiàn)審計(jì)和內(nèi)容刷新。定期審閱酒店在HCM 內(nèi)容平臺(tái)的 介紹、圖片、以及視頻等信息，以確保最大化自然搜索相關(guān)性及預(yù)定流內(nèi)的轉(zhuǎn)化；
IHG Meetings WeChat Mini Program – Ensure that relevant content is always up-to-date.IHG 會(huì)議微信小程序 – 確保相關(guān)內(nèi)容始終為最新的；
IHG Rewards WeChat Mini Program – Increase awareness of the IHG Rewards Mini Program within relevant hotel departments. Ensure that relevant customers and sales personnel maximize the use of this tool. Ensure the completeness and accuracy of information.IHG尚悅會(huì)微信小程序–提升尚悅會(huì)小程序在酒店相關(guān)部門(mén)的認(rèn)知度。確保相關(guān)客戶(hù)及銷(xiāo)售人員最大化使用此工具。確保信息的完整和準(zhǔn)確；
IHG WeChat Mall:IHG 微信商城Product submission – Collaborate closely with departments such as Revenue Management and Food & Beverage to design products that ensure competitiveness and align with the hotel’s pricing system.產(chǎn)品提交 – 與收益管理、餐飲等相關(guān)部門(mén)通力合作設(shè)計(jì)產(chǎn)品確保競(jìng)爭(zhēng)力和并符合酒店定價(jià)體系；
Product listing and delisting.產(chǎn)品上架與下架；
Order management and verification management.訂單管理、核銷(xiāo)管理；
Private domain traffic (hotel fan groups, etc.) operation.私域流量(酒店粉絲群等)運(yùn)營(yíng)；
Performance analysis and review.業(yè)績(jī)分析與回顧；
Follow the IHG Support Center’s annual marketing calendar (including member-related, brand-related, and destination-related activities).遵循IHG支持中心年度的營(yíng)銷(xiāo)日歷 （包括會(huì)員相關(guān)、品牌相關(guān)、及目的地相關(guān)；Participate in the ‘Ignite’ digital marketing project, regularly collaborating with the Support Center’s business and marketing teams to optimize the hotel’s relevant keywords.參與 ‘Ignite’ 數(shù)字營(yíng)銷(xiāo)項(xiàng)目，定期與支持中心的商務(wù)及營(yíng)銷(xiāo)團(tuán)隊(duì)共同優(yōu)化酒店相關(guān)關(guān)鍵詞；Participate in the ‘Boost’ digital marketing project as needed by the hotel, to further drive traffic through direct sales channels.根據(jù)酒店的需求參與‘boost’數(shù)字化營(yíng)銷(xiāo)項(xiàng)目，針對(duì)直銷(xiāo)渠道進(jìn)行進(jìn)一步引流；Collaborate closely with the regional marketing team and sister hotels to enhance cross-hotel online marketing.與區(qū)域營(yíng)銷(xiāo)團(tuán)隊(duì)和兄弟酒店通力合作，提升跨酒店線上營(yíng)銷(xiāo)；Third-Party Channel Management管理第三方渠道Implement and monitor strategies to drive traffic to the hotel through third-party channels.實(shí)施并監(jiān)控策略以通過(guò)第三方渠道為酒店帶來(lái)流量Based on the hotel's actual location and composition, closely collaborate with channels such as Ctrip, Meituan, Fliggy, Booking.com, Agoda, Expedia, etc. This includes, but is not limited to, the following tasks:基于酒店的實(shí)際也位于組成，與包括攜程、美團(tuán)、飛豬、Booking.com、Agoda,、Expedia等渠道緊密合作。包括打但不限于以下工作：Conduct regular market reviews with the market managers of the channels, paying particular attention to the hotel's quality ratings on different platforms, and take corresponding actions to improve the scores.與渠道的市場(chǎng)經(jīng)理進(jìn)行定期的市場(chǎng)回顧，特別關(guān)注酒店在不同渠道的質(zhì)量評(píng)分，并通過(guò)對(duì)應(yīng)的行動(dòng)提升分值；Regularly audit the content on the HCM or OTA backend to ensure that it is up-to-date and appealing to the target audience.定期對(duì)HCM 或者OTA后臺(tái)內(nèi)容進(jìn)行審核，確保內(nèi)容更新并對(duì)受眾具有吸引力；Content rating management: Regularly conduct cross-team content discussions to identify issues across different departments highlighted in reviews and implement improvements.內(nèi)容評(píng)分管理，定期進(jìn)行跨團(tuán)隊(duì)的內(nèi)容討論，發(fā)現(xiàn)評(píng)論中體現(xiàn)的跨不同部門(mén)的問(wèn)題并加以整改提升；Price consistency: Ensure that the price consistency policies confirmed by the support center are implemented.價(jià)格一致性。確保支持中心所確認(rèn)的價(jià)格一致性政策得以貫徹；Direct connection: Regularly verify the accuracy of the hotel's direct connection and communicate and coordinate any issues arising from the direct connection with the relevant teams at the support center.直連。定期確認(rèn)酒店的直連準(zhǔn)確性，將直連中出現(xiàn)的問(wèn)題與支持中心相關(guān)團(tuán)隊(duì)進(jìn)行溝通與協(xié)調(diào)；
Live Streaming, Content Platforms (e.g., Douyin and Xiaohongshu), and 'KOX' Partnerships
直播、內(nèi)容平臺(tái)(抖音及小紅書(shū)等)， 及‘KOX’合作
Accurately convey the selling points of the hotel's various product categories to platforms, KOX, and suppliers.對(duì)平臺(tái)、KOX 及供應(yīng)商準(zhǔn)確傳遞酒店不同品類(lèi)產(chǎn)品的賣(mài)點(diǎn)；
Collaborate with relevant departments, such as Revenue Management and Operations, to be responsible for product generation.與相關(guān)部門(mén)，如收益管理、運(yùn)營(yíng)等部門(mén)協(xié)同，負(fù)責(zé)產(chǎn)品生成；
Design a cross-channel conversion funnel for the hotel, focusing not only on one-time gains but also on long-term cross-platform effects.設(shè)計(jì)酒店跨渠道的轉(zhuǎn)化漏斗設(shè)計(jì)，不僅限于一次性收益，同時(shí)也注重長(zhǎng)期的跨平臺(tái)的效應(yīng)；
Coordinate content production with KOX and suppliers, including but not limited to articles, live streaming, short videos, etc., in line with the above conversion funnel design.與KOX及供應(yīng)商協(xié)調(diào)內(nèi)容生產(chǎn)，包括但不限于文章、直播、短視頻等，與上述轉(zhuǎn)化漏斗設(shè)計(jì)相協(xié)同；
Content Generation for Local Lifestyle Channels (e.g., Dianping) and Upload of Food-Related Products. Online Review Management.
本地生活渠道（如點(diǎn)評(píng)）的內(nèi)容生成、餐飲相關(guān)產(chǎn)品的上傳。線上評(píng)價(jià)管理
Business Insights and Data Analysis
商務(wù)洞察與數(shù)據(jù)分析
Provide cross-channel data analysis, forecasts for the next period, and business reviews of key data on a monthly and quarterly basis.每月及每季度提供跨渠道的 數(shù)據(jù)分析、下一周期預(yù)測(cè)以及對(duì)關(guān)鍵數(shù)據(jù)進(jìn)行生意回顧；
Conduct regular competitive analysis to ensure a competitive edge within the competitive set.定期的競(jìng)品分析以確保在競(jìng)爭(zhēng)群中保持競(jìng)爭(zhēng)優(yōu)勢(shì)；
Introduce best practices, standards, and innovations. Identify and leverage new opportunities.引入最佳實(shí)踐，標(biāo)準(zhǔn)以及創(chuàng)新。識(shí)別并利用新機(jī)遇；
