Prepare and execute F&B sales and marketing plan;
制定和實施餐飲市場營銷計劃;
To be activity involved in the Hotels VIP loyalty card, data base collection;
積極參與酒店VIP忠誠卡數(shù)據(jù)庫的收集;
Following the following highest member coverage , total revenue generated;
跟進最高會員就餐人數(shù)產(chǎn)生的總收入;
Tabulation of Individual member usage by restaurant;
單個會員使用不同餐廳的制表;??
Actively be involved in sales calls to key clients.
積極參與重要客戶的銷售拜訪。
Supervise, train and be responsible for the hotels F&B sales team.
管理、培訓(xùn)和負(fù)責(zé)酒店餐飲銷售團隊。
Be involved in the hotels social media marketing program as it relates to F&B;
參與酒店與餐飲相關(guān)的社會媒體的市場營銷計劃;
To possess a thorough knowledge of all F&B menus, promotions and communicational activities.
透徹掌握所有餐飲菜單、促銷活動和傳播活動的相關(guān)內(nèi)容。
To be well versed with products and concepts of all F&B related areas of the hotel.
精通酒店所有餐飲相關(guān)領(lǐng)域的產(chǎn)品和理念。
Ensure that IHG and hotel specific brand standards and policies are correctly applied to with regards to all F&B marketing related activities;
確保在所有餐飲部市場營銷相關(guān)的活動中,正確應(yīng)用IHG和酒店特有的品牌標(biāo)準(zhǔn)和政策;
Prepare, manage, monitor and analyze all promotional activities.
準(zhǔn)備、管理、監(jiān)督和分析所有促銷活動。
Constantly obtain feedback through research from guests and colleagues and use provided information as part of the monthly SWOT analysis to increase revenues and monitor effectiveness of all promotions;
通過調(diào)研不斷獲取客人和同事的反饋信息,利用所提供的信息進行每月的SWOT分析,從而增加收入并監(jiān)督所有促銷活動的效果;
To maintain an updated competitor analysis and price variance report as outlined.
制作不斷更新的競爭對手分析和價格差異報告。
To digest analytical and creative suggestions from the restaurant’s table management system and propose new avenues of revenue stream on a monthly basis.
吸收餐廳餐桌管理系統(tǒng)的分析和創(chuàng)造性建議,每月提出收入流的新途徑。
To prepare the F&B Marketing & Communications plan;
制定餐飲部市場營銷和傳播計劃;
To maintain a strong relationship with suppliers and to solicit sponsorship for events;
與供應(yīng)商保持牢固聯(lián)系,并征求活動贊助;
To supervise any promotion as assigned by his/ her superiors;
監(jiān)督其主管分派的任何促銷活動;
To implement a report-based analysis that will evaluate demographics, in-house vs. outside covers etc. on a monthly basis.
每月實施一次報告式分析,對就餐人員統(tǒng)計數(shù)據(jù)、住店與外部就餐人數(shù)對比等進行分析。
Required Skills –
技能要求
Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
完全代表酒店,品牌和公司與顧客,員工和第三方交往的能力。
Alcohol awareness certification and/or food service permit or valid health/food handler card as required by local government agency.
持有當(dāng)?shù)卣?guī)定的含酒精飲品知識課程證書或食品服務(wù)許可證或有效的健康或食品上崗證。
Problem solving, reasoning, motivating, organizational and training abilities.
具有解決問題,推理,號召,組織和培訓(xùn)能力
Good writing skills
具有良好的寫作技能
Leadership Skills
具有領(lǐng)導(dǎo)能力
?Qualifications –
學(xué)歷
Diploma in Hotel Management, Food & Beverage, or related field.
酒店管理,餐飲或相關(guān)專業(yè)的大專學(xué)歷。?
Experience –
經(jīng)驗
4 years related experience, including supervisory experience, or an equivalent combination of education and experience
4年相關(guān)工作經(jīng)歷,包括管理經(jīng)驗,或與此相當(dāng)?shù)慕逃拖嚓P(guān)工作經(jīng)驗結(jié)合的背景。