MAJOR RESPONSIBILIES:?
主要工作職責(zé):
??Responsible for identifying, developing, and managing accounts within?
specific segments, markets, or geographical territories on behalf of one or more hotels. 代表一家或多家酒店負(fù)責(zé)確立、發(fā)展及管理不同區(qū)域、市場(chǎng)及地域的客戶。?
??Maintains or increases current account production for group, transient, and catering business.?
維持及增長(zhǎng)客戶團(tuán)隊(duì)、散客及宴會(huì)的產(chǎn)量。
??Manages larger accounts or special markets.
管理重要大客戶或指定市場(chǎng)。
??Provide leadership to overall proactive sales team.
領(lǐng)導(dǎo)整個(gè)銷售團(tuán)隊(duì)。
SPECIFIC DUTIES?
特別工作要求?:
1.?Manages larger, focus accounts or special segments.
管理重要客戶或者重點(diǎn)區(qū)域。
2.?Identifies new or existing markets/accounts that meet property sales strategy.
開發(fā)適合酒店戰(zhàn)略需要的新客戶或市場(chǎng)。?
3.?Understands or is familiar with the fundamentals of assigned accounts.
了解熟悉客戶的背景。
4.?Develops a sales plan to generate business from identified markets/accounts
制定銷售計(jì)劃?,從所負(fù)責(zé)客戶及市場(chǎng)中獲得生意。
5.?Determines the account’s needs, Marriott’s objectives, and marketing activities of each assigned market/account.
確認(rèn)客戶的需求、萬豪的目標(biāo),以及細(xì)分市場(chǎng)/客戶的戰(zhàn)略。
6.?Continuously communicates the benefits of the hotel to the customer.
將酒店所提供所擁有的價(jià)值傳達(dá)給客戶。
7.?Drives/manages account transient, group and catering production through improved customer loyalty by excellent account management.
通過有效的客戶管理,提高客戶忠誠度及散客、團(tuán)隊(duì)及會(huì)議的產(chǎn)量。
8.?Negotiates transient rates for assigned accounts.
與客戶商討公司散客價(jià)。
9.?Prospects new business through phone solicitation, outside sales calls, customer visits to the hotel, trade shows, sales blitzes, direct mail, newspaper/journal research and other customer interaction or research.
???通過電話咨詢、銷售拜訪、接待客戶來訪、旅游展會(huì)、新聞媒體、市場(chǎng)調(diào)查等多種手段拓展新客戶。
10.?Develops marketing intelligence: new product ideas, competition activities, new customer trends and performance.
獲取市場(chǎng)情報(bào):如新的項(xiàng)目、競(jìng)爭(zhēng)對(duì)手的活動(dòng)、市場(chǎng)動(dòng)向及表現(xiàn)。
11.?Spends majority of time in face-to-face customer interaction outside of the hotel.
分配大部分的工作時(shí)間拜訪客戶。
12.?Sells the benefits of the Sales Centre/property sales and event management.
向客戶推銷宴會(huì)銷售及服務(wù)所帶來的價(jià)值。
13.?Strives to meet measurable targets and goals, as assigned for individual and
team.
努力達(dá)成個(gè)人及團(tuán)隊(duì)的目標(biāo)(可測(cè)量)。
14.?Implements training programs to improve sales efficiency and staff development.
參加培訓(xùn)課程,提高銷售業(yè)績(jī)及技能。
15. Directs the activities of the proactive team.
管理銷售團(tuán)隊(duì)日常工作。
16. Tracks and measures the performance of Sales Executive on a monthly or period basis.
???????定期或月度考察銷售主任工作表現(xiàn)。
17. Understands the overall market - competitors’ strengths and weaknesses, ???????????????economic trends, supply and demand etc. and knows how to sell against them.
了解整個(gè)市場(chǎng)的情況匯報(bào)- 競(jìng)爭(zhēng)對(duì)手的優(yōu)勢(shì)及缺點(diǎn),?經(jīng)濟(jì)趨勢(shì),供需關(guān)系以及如何去應(yīng)對(duì)以上情況。
JOB SPECIFICATION職位要求?:
Profile of Competency
工作能力:
l?Strong overall sales skills
???????出色的銷售技巧。
l?Understanding of hotel(s) business mix needs of transient, group and catering business
???????理解適合酒店需要的散客、團(tuán)隊(duì)及宴會(huì)的生意。
l?Self-confidence, energy and enthusiasm
???????自信、精力旺盛及熱情
l?Ability to present ideas, expectations and information in a concise, well-organized manner
???????良好的表達(dá)及組織能力
l?Excellent interpersonal conflict management skills
???????出色的人際交往能力
l?Software knowledge
???????電腦軟件應(yīng)用知識(shí)
l?Sales systems knowledge
????????銷售系統(tǒng)知識(shí)
l?Understanding and achievement of team and individual goals
???????清楚及達(dá)成個(gè)人及團(tuán)體目標(biāo)。
l?Effective time management skills
???????高效的時(shí)間管理能力
l?Understanding of sales strategies and account profitability
???????清楚銷售策略及客戶利潤(rùn)最大化。
l?Demonstrated leadership skills
???????領(lǐng)導(dǎo)能力
l?Demonstrated customer development and relationship management skills
l?發(fā)展與管理客戶的能力
Language 語言能力:
l?Eexcellence Skills in English Spoken & Written ?
英語說寫能力良好
Education 教育:
l?College/University degree above
大專以上